Marketing Program Manager, Pathlight
$115-135k
Performance management platform for customer-facing teams
Job no longer available
Performance management platform for customer-facing teams
21-100 employees
Job no longer available
$115-135k
21-100 employees
Company mission
To empower everyone to achieve their professional best.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of Marketing experience in the software or technology industry
- Demand generation experience preferred
- Strong written and verbal communication skills
- Basic understanding of digital marketing principles
- Proficiency in Microsoft Office, Google Workspace, HubSpot, and other marketing software/tools (e.g., email marketing platforms, and social media management tools)
- Exceptional organizational skills and attention to detail
- Enthusiasm for learning and keeping up with industry trends
What the job involves
- As a Marketing Program Manager, you will play a critical role in driving our marketing initiatives, focusing on lead management, event management (both digital and in-person), and social media management
- Create engaging and compelling marketing content, including blog posts, social media updates, email campaigns, and more
- Develop and execute demand generation campaigns, such as lead generation and nurturing initiatives
- Develop and execute social media strategies to increase brand awareness, engagement, and lead generation
- Monitor and analyze social media performance metrics, making data-driven adjustments to campaigns
- Collaborate with cross-functional teams to plan, coordinate, and execute both digital and live events, including webinars, conferences, and trade shows
- Measure and report on the ROI of event marketing efforts
- Oversee the process of lead upload into HubSpot, ensuring data accuracy and consistency in lead records
- Conduct research to stay updated on industry trends, competitor activities, and customer preferences to inform marketing strategies
Our take
There are several businesses out there specialising in employee performance monitoring, but they often focus only on tracking productivity and identifying internal threats. Pathlight takes a different approach - rather than eliminating negatives, it aims to boost positives by giving employees the ability to see how they are performing, and providing a clear overview for managers.
With a simple-to-use cloud based solution, Pathlight allows everyone in a business to access information quickly. Being able to keep track of your own performance on a daily basis, rather than waiting to be told by a manager, can be beneficial, particularly in larger businesses. Staff can easily identify their weak points and make proactive changes to address them.
Pathlight provides clear visual representation of data, and integrates with popular platforms such as Salesforce, Zendesk, and G Suite. Proving that it remains an innovator, the company has most recently focussed on bringing AI capabilities to the platform. It launched Conversational Intelligence (CI), a tool leveraging multiple large language models for in-depth analysis of customer interactions, allowing users to make informed business decisions based on data that would otherwise go unused.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2021
$25m
SERIES B
Mar 2020
$7m
SERIES A
Total funding: $35.6m
Company benefits
- 100% paid health, dental & vision
- 401K
- Semi-annual team off-sites
- Professional development
- Generous PTO & all federal holidays
- Dog-friendly, flexible workspaces
Company HQ
Financial District, San Francisco, CA
Leadership
Alexander Kvamme
(CEO)Alexander has extensive experience as an investor and advisor. He started his career at LinkedIn.
Trey Doig
(CTO)Trey comes from a software engineering background having worked for IBM and Yelp.
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