Senior Growth Marketing Manager, Relay

• You’ve owned incentive-driven acquisition at scale. You’ve designed and managed offers across channels like affiliate, publisher or referral, and you can speak to how each one performed on payback and LTV:CAC, not just volume
• You understand unit economics for a volume business. Payback, LTV:CAC and how incentive cost scales are how you make decisions
• You've personally run several campaigns or programs end to end through paid media: newsletter, paid social, search, or experimental channels like audio, AI ads or direct mail
• You've delivered programs through other people. You rally Analytics, Lifecycle, Partnerships, CX and Sales without needing to own them
• You see the value in a project and do it right, not just do it. You're comfortable with zero-to-one work, where some experiments will fail
• You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more

Desirable

• You'll join Relay's Performance Marketing team, sitting between marketing analytics and our media buyers. The marketing north star is approvals, and your lever is quality - growing approvals from incentive-driven channels at a healthy LTV:CAC. Leadership is bullish on this work and the early data on our incentivized offers is strong. What's missing is an owner
• Your mission: own Relay's incentive-driven growth. Run and scale our publisher and affiliate channel, build a referral program that turns our customers into champions, and design the offers and payouts that grow stronger, healthier customers, not just more of them
• Own Relay's publisher channel end to end: budget, partner strategy, placements, payouts and performance. Take it over fully in your first 90 days and start growing it
• Scale and diversify the channel. Add new publisher and affiliate partners, and build the growth tooling around it
• Take over Relay's incentivized offers across Performance, Influencer, Partnerships, Demand Gen and Sales. Audit what exists, why, who uses it, how it pays out and where the risk is, then condense and standardize
• Be the DRI for Relay's 2027 referral pilot, from discovery and design through launch and distribution, and reporting back on what's working
• Run key promotional campaigns on experimental paid channels end to end, such as direct mail, newsletters and audio
• Be the source of truth on incentive economics. Partner with marketing analytics on payback and LTV:CAC by offer, and with CX on payout escalations

• Stage 1: A 45-minute Google Meet video call with a member of our Talent team
• Stage 2: A 45-minute Google Meet video call with the Director of Demand Generation
• Stage 3: A 60-minute live whiteboard session over Google Meet with the Marketing team
• Stage 4: A 45-minute in-person interview with a member of the Leadership team