Senior Retention & Engagement Marketing Manager, Etsy
$148-192k
+ Eligible for an equity package and annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$148-192k
+ Eligible for an equity package and annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 8+ years of experience in CRM, marketing operations, or marketing technology, with at least 3 years in a people management role
- Deep familiarity with Braze, including regular usage of advanced platform tools like Connected Content, Content Blocks, Canvas, and Segment integrations
- Strong background in marketing operations, with demonstrated success building systems, processes, and tooling to improve campaign execution at scale
- Experience setting up and maintaining dashboards, KPIs, and monitoring systems related to campaign health and channel performance
- Passion for operational rigor and data quality, with experience implementing tracking workflows through platforms like Jira or Monday
- Excellent project management skills with a proven ability to collaborate cross-functionally and influence peers
- A thoughtful people leader who values coaching, mentorship, and developing others to grow in their roles
- Comfortable navigating technical conversations and partnering with platform developers, data engineers, and product managers
- Strong communicator with a bias for action and problem-solving
What the job involves
- We're looking for a strategic and meticulous Senior Manager, Retention and Engagement Marketing to lead our Operations & Insights team
- This team is responsible for the critical operations and infrastructure that power our marketing campaigns across email, push notifications, and emerging direct channels like SMS and direct mail
- This individual will lead a team dedicated to flawless campaign execution for Etsy buyers and sellers
- They'll ensure operational excellence, technical scalability, and high performance across all marketing platforms, particularly Braze
- Ultimately, they'll drive process innovation, data integrity, and campaign tooling, enabling our team to move with speed, responsibility, and confidence
- This is a full-time position reporting to the Senior Director, Retention Marketing
- In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy
- This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office
- Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered
- Learn more details about our work modes and workplace safety policies here
- Lead and develop a high-performing marketing operations team which owns campaign setup, QA, deployment, and performance monitoring across REM channels
- Own operational workflows and systems that ensure efficient campaign delivery, technical scalability, and data integrity across buyer and seller messaging
- Collaborate with engineering, product, and platform partners to develop creative technical solutions and implement new Braze capabilities—including dynamic content, advanced personalization, and modular email templates
- Standardize and evolve the team’s use of tools like Jira and Monday to streamline intake, prioritization, QA, and launch tracking
- Design and maintain channel health dashboards and alerting systems to monitor deliverability, integration integrity, and Braze performance
- Partner with analytics and data science to define campaign performance benchmarks, build Looker dashboards, and enable consistent measurement across initiatives
- Support planning by owning REM’s core operational KPIs and identifying areas to increase efficiency and impact
- Lead exploration of new channel capabilities, including standing up operational and measurement frameworks for SMS, direct mail, and other emerging formats
- Serve as the team’s Braze expert, staying up to date with new features and helping the team unlock the platform’s full potential
- Contribute to a culture of continuous improvement, agility, and collaboration across the broader CRM and Marketing organization
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 34 more jobs at Etsy