Social Media Director, Conde Nast
Vanity Fair
$133-153k
+ Potential for discretionary bonus compensation
5 days a week in office (World Trade Center, NY)
Global media company
Be an early applicant
Global media company
1001+ employees
Be an early applicant
$133-153k
+ Potential for discretionary bonus compensation
5 days a week in office (World Trade Center, NY)
1001+ employees
Company mission
To inform in new and compelling ways, creating beautiful, visually arresting moments that offer new perspectives, and new forms of self-expression.
Role
Who you are
- 10+ years of experience in social media, preferably in an editorial or audience development capacity
- Experience capturing social video and interviews, particularly on red carpets
- Experience working with celebrity talent or managing social for high-profile events
- Excellent editorial judgement, writing skills, and ability to capture brand voice to reach new and established audiences
- Professional experience creating and optimizing content for platforms including Facebook, X/Twitter, Instagram, TikTok and more
- Professional experience with publishing, analytics, and visual tools including Dash Social, Listen First, Parse.ly, InDesign, Canva, Photoshop, and more
- Confident, collaborative, and communicative with a desire to thrive in a fast-paced media environment
- Outstanding organizational skills, focus, and attention to detail
- An interest in pop culture, Hollywood, and news/politics
- Must complete an edit test
What the job involves
- Vanity Fair is seeking an experienced and creative social strategist to lead its social media efforts. This role will oversee the VF social team, set high-level social platform strategy, identify emerging opportunities, cultivate on-camera talent, and supercharge Vanity Fair’s social reach. The position reports to Vanity Fair’s global director of audience development, and will work closely with video, analytics, editorial, legal, research and commercial teams.
- Along with a passion for storytelling, obsessive knowledge of entertainment and pop culture, and attention to detail, the candidate should have a deep knowledge of social media trends and platforms and experience working in a creative or editorial capacity. This role is intended for someone with strong writing skills, experience with live event coverage, and enthusiasm about shaping a leading cultural brand. This is an in-office role based in New York City
- Take strategic ownership of VF’s social platforms, guiding high-level editorial strategy to increase traffic, revenue, and subscriptions on platforms such as Instagram, TikTok, Facebook, X, Reddit, Bluesky, and more
- Translate Vanity Fair’s existing short-form, long-form, and audio and visual reporting to social platforms
- Create new formats and strategy for original, social-only reporting and content
- Collaborate with video team on social video strategy; including creating new social-first franchises, reporter-led social video, red-carpet video capture, and more
- Understand and hone the Vanity Fair editorial voice
- Manage social team members, including overseeing and taking part in the writing, editing, and posting of content
- Collaborate with editors, reporters, legal team, and designers to develop content packages that are optimized for social; including optimizing social headlines, creating launch plans, and more
- Ensure that Vanity Fair is an early innovator on emerging platforms and stays abreast of the latest social-media trends
- Work collaboratively across markets with global VF aud dev and social teams
- Participate in planning for Vanity Fair’s tentpole events, including Hollywood Issue, the VF Oscar Party, and other awards shows by advising senior leadership and executing social best practices
- Liaise with studios, publicists, and more to promote film & TV first looks, cover stories, and more
- Partner with commercial team to execute social sponsorships
- Advise Vanity Fair contributors and editors on social strategies and ways to increase their individual social presence
- Work in partnership with audience development to continually improve how social media drives loyalty and subscriptions
Our take
Condé Nast is a global media company responsible for producing print, digital, video and social brands. These include Vogue, GQ, The New Yorker, Vanity Fair, and Architectural Digest. The company now operates in over 32 markets and has ventured out with entertainment and education divisions.
With the decline in printed media, Condé Nast has held its market-leading position by recognising that it is no longer just a ‘magazine company’. Millions more consumers interact with its digital and social content over those who read the magazines. Not only does it now prioritise its digital content but to account for the collapse of print advertising, Condé Nast moved titles behind online paywalls.
Targeting future growth, Condé Nast in 2022 appointed a strategy and corporate development role to seek out new opportunities, and has placed great efforts into building its entertainment division. Recently, the company has had to lay off a number of its staff and undergo some restructuring, but it is doubtful this will have a major effect on its operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company benefits
- Domestic Partner Benefit Extensions
- Free Mental Health Services
- Assistance in Refinancing Student Loans
- Long-term Remote Work Pilot
- Extended Bereavement leave
- Extended Parental Leave
- Added Adoption Financial Support
Company HQ
World Trade Center, New York, NY
Leadership
Roger Lynch
(CEO, not founder)Previously served as President and CEO for Pandora, CEO for Sling TV, EVP of Advanced Technologies for DISH Network and EchoStar Corporation, and Chairman and CEO for Video Networks International LTD.
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