International Marketing Manager, Swan
€61-81k
2 days a week in office
Embedded finance platform
Be an early applicant
Embedded finance platform
201-500 employees
Be an early applicant
€61-81k
2 days a week in office
201-500 employees
Company mission
To empower all kinds of digital companies to transform their UX and start embedding banking features within minutes.
Role
Who you are
- You have 4–5 years of experience in Field Marketing, Campaign Marketing, Demand Generation, Partner Marketing, or a related B2B Marketing role
- You're a strong project manager with a bias for action
- You're comfortable managing multiple markets, activities, and stakeholders
- You're confident working with CRM, marketing automation, and campaign reporting tools, and you use data to understand performance and continuously improve your campaigns
- You communicate with clarity and confidence – in both German and English
- You're based in Berlin
- Our ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door
What the job involves
- As an International Marketing Manager, you will be Swan’s dedicated Marketing counterpart for the German and Benelux market, translating business expansion and partner-growth priorities into focused initiatives across:
- New business
- Partner advocacy and partner expansion
- End-customer acquisition and activation
- Local events and campaigns
- Working closely with Partner Management and PMM, and coordinating Growth, Events, Brand, Communications and Content, you will turn local priorities into measurable commercial outcomes and repeatable Partner Servicing growth processes
- As Swan continues to grow across markets and deepen its partner model, we are evolving Marketing toward a more locally anchored structure, with dedicated country orchestrators. You will connect Sales, Product, Partner Management and central Marketing expertise to accelerate business expansion, partner growth and end-customer adoption, while helping build a scalable approach for future markets
- Identify market, partner and customer opportunities with Country Managers and Partner Management
- Translate country and regional priorities into actionable Marketing plans. Coordinate priorities, calendars and central support
- Define and adapt the campaign strategy for Germany and Belgium, aligned with Swan’s GTM and expansion priorities
- Localize and execute campaigns in German and Dutch across channels: email, webinars, ads, events, landing pages, social, PR, and more
- Share local insights with the wider Marketing team
- Identify relevant Events and speaking opportunities
- Develop local strategies within the Glocal Events Strategy
- Coordinate planning and execution with central Events, Sales and Partner Management
- Define objectives, audiences and follow-up actions
- Work with Partner Management on selected partner-growth initiatives
- Support partner campaigns and end-customer acquisition and activation
- Capture learnings and turn them into repeatable Partner Servicing playbooks
- Coordinate Marketing contributions to priority partner plans
- Contribute to Market and Partner Servicing playbooks
- Coordinate partner stories, assets, campaigns and co-marketing initiatives
- Work with Content, Communications, PMM and Design on localized materials
- Ensure local activity remains aligned with Swan’s brand and messaging
- Track and share the results of partner advocacy activity
Application process
- A 30-min call with our Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions
- 45-min call with Constance our Brand Marketing Team Manager
- Take-home case + Panel presentation: Constance + our Country Lead & Strategic Account Manager for the DACH market
- 45-min with our Content Manager Julia
- 45-min last interview with our VP of Sales, Julio
Our take
Swan is a European fintech specialising in embedded banking, which believes it can transform businesses by adding a financial layer. The company's APIs enable companies to integrate banking services into their own digital product - embedded finance.
While not alone in the fintech industry, the company stands out by squarely targeting SaaS platforms, marketplaces, and other fintechs. It offers an end-to-end, integrated and multi-product experience, and owns the payment and fraud risk, which has garnered the attention of impressive clients including Agricap, Carrefour, Pennylane and Ride.
Swan continues to invest into accelerating its expansion in the European market, developing more banking features that are specialized for a variety of local EU markets. It continues to gain momentum and has raised plenty of funding to support its future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
78% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2025
$47.5m
SERIES B
Sep 2023
$41.8m
SERIES B
Total funding: $113m
Company benefits
- ESOP packages available
- Flexible remote policy
- Swan encourages you to have fun staying fit, thanks to partnerships with Classpass & Gymlib
- Twice a year we go somewhere gorgeous (a chateau, a mountain) where we reconnect, deep-dive into big topics, and relax
- The best health insurance
- We provide a Swile card to cover your meal on work days
- Extra holidays (RTT)
Company HQ
Porte-Saint-Martin, Paris, France
Leadership
Nicolas Benady
(President & Co-founder)Former CEO of the company. Previously co-founded Antelop Solutions and PriceMinister. Acted as Product Manager for French Market of VISA Europe, President of Limonetik, IT Project Manager for AXA Cessions, and was a Team Member for Endless Winter.
Nicolas Saison
(CPO & Co-founder)Previous experience as Vice President of Product for Payboost, Digital IT Manager for AXA France, Payment Project Director for Limonetik, and as a Developer and Risk Manager for AXA.
Camille Tyan
(CEO)Previously founded ConnectX, as well as co-founding Marble, Numeral and PayPlug (at the latter of which they were CEO).
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 9 more jobs at Swan