Digital Marketing Manager, Swing Education
$110.9-122.6k
+ Stock Options
More information about location
Connecting nationwide schools with substitute teachers
Job no longer available
Connecting nationwide schools with substitute teachers
501-1000 employees
Job no longer available
$110.9-122.6k
+ Stock Options
More information about location
501-1000 employees
Company mission
To connect reliable, high-quality substitute teachers with the schools and students that need them.
Role
Who you are
- We are looking for a data-driven and user-centric marketer to help build a major part of Swing's substitute teacher acquisition strategy
- The candidate should be a highly organized, data-driven marketer who understands how to use and optimize existing direct response channels, including job boards and employer brand initiatives
- Flexibility and the capacity to work in a fast-paced, highly interactive, and innovative environment are mandatory
- Proficient writing skills are required. This position reports to the Sr. Director of Marketing
- Bachelor’s degree required
- Minimum of 4+ years of marketing experience
- Proficiency in SEM, Display, Facebook, and other digital advertising mediums
- Proven experience in B2C lead generation working across multiple channels
- Proactive, entrepreneurial style, eager to take initiative in a fast-paced, dynamic environment
- Depth of experience initiating and driving strategic, cross-functional programs to completion, executing tactical execution with minimal guidance
- Excellent communication and interpersonal skills, including the ability to build relationships
- Commitment to diversity and inclusion in managing and engaging diverse pipelines of talent
- Outstanding time management skills, with proven ability to multitask, accomplishing numerous tasks, and changing priorities in an effective and timely manner
- Proven ability to think analytically to solve complex problems
What the job involves
- The Digital Marketing Manager will help expand and execute new marketing initiatives to increase lead generation for our substitute teacher community
- This person oversees the development and implementation of strategies, plans, and executions spanning recruitment marketing channels and beyond, cultivating innovation and excellence in each campaign
- They also manage day-to-day operations in specific channels, with a primary focus on paid search, working closely with our brand and marketing team to drive and spearhead growth initiatives
- This role is cross-functional, partnering closely with product marketing, brand marketing, content, and operations to grow Swing’s educator community
- Strategic Marketing Leadership: Lead the development, planning, and execution of targeted marketing strategies, with an emphasis on paid search, to meet business objectives and key performance indicators. Manage recommendations for decisions across spend, targeting, bidding, creative, and landing pages
- Testing into Channel Expansion: Test, design and implement innovative marketing campaigns across digital platforms to diversify our channel mix including but not limited to email, webinars, outbound, content syndication, and social media. Ensure campaigns align with business goals and deliver measurable results, enhancing brand visibility and engagement
- Cultural Champion for Innovation and Growth: Foster a culture of rapid experimentation and continuous improvement within the marketing team. Encourage innovative approaches and iterative testing to refine marketing tactics and strategies continually
- Project and Campaign Management:
- Take full charge of marketing campaigns from concept to completion, ensuring effective coordination with all stakeholders for seamless delivery. Oversee the tracking and analysis of campaign performance, and regularly report outcomes and actionable insights to the team to drive continuous improvement
Our take
On average, US students are with substitute teachers for 5% of the typical school year. That means students have substitute teachers for more than six months of their K-12 school career. The problem? The US is suffering from a national shortage of substitute teachers.
Swing Education is focused on tackling the substitute teacher shortage, with its online platform that connects schools and quality substitutes. With this, schools can access more substitutes, as well as offload the tedious work associated with managing them. Substitutes are in turn provided with a wider range of work opportunities - creating a model of mutual benefit where schools get the teachers they need whilst substitutes gain experience and can build their professional network.
Swing Education's early metrics were impressive, showcasing the high utility of its offering. In its first 5 years of operation it worked with over 1500 schools, filling over 150k teacher absence days. Now, it has surpassed the milestone of facilitating over a million hours of classroom teaching. With this success has come considerable funding, the latest of which will be invested in accelerating the growth of the company.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2023
$38m
SERIES C
Oct 2018
$15m
SERIES B
Total funding: $76m
Company benefits
- Maternity & Paternity Leave
- Flexible Work Hours
- Unlimited Snacks & Drinks
- Generous PTO
- Medical, Dental & Vision
- 401K
Company HQ
Beresford Park, San Mateo, CA
Leadership
Mike Teng
(CEO)Previously Director of Technology at Rocketship Education.
Osbert Feng
(CTO)Previously a Software Engineer and Web Developer at Hun Research and Identified.
Asha Visweswaran
(COO)Previously Senior Manager of Cyber Risk Services at Deloitte & Touche.
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