Digital Marketing Manager, Novata
Plus stock option plan
1-5 days a week in office
ESG platform for private markets
Be an early applicant
ESG platform for private markets
101-200 employees
Be an early applicant
Plus stock option plan
1-5 days a week in office
101-200 employees
Company mission
To empower private markets to achieve a more sustainable and inclusive form of capitalism.
Role
Who you are
- At least 5 years marketing experience
- BS/MS degree in marketing or a related field
- Proven experience in digital marketing with a successful track record in managing SEO/SEM, paid social media channels, and display campaigns
- Experience using and integrating with Hubspot
- Highly creative and strategic, with a history of crafting campaigns that engage and convert target audiences
- Skilled in A/B testing, multivariate experiments, and user funnel optimisation
- Proficient in analytics tools such as Google Analytics and advertising platforms like Google AdWords
- Working knowledge of HTML, CSS, and JavaScript is advantageous – experience with Wordpress Elementor is a plus
- Data-driven, with strong analytical skills and attention to current trends in online marketing and measurement
What the job involves
- We are seeking an experienced Digital Marketing Manager to lead and optimize our digital marketing efforts across all channels
- This role is essential for driving brand awareness, engagement, and customer acquisition
- You will develop, implement, track, and refine digital campaigns, collaborating closely with internal teams and external partners to meet business objectives on schedule and within budget
- Plan and execute digital marketing activities, including SEO/SEM, paid social media, and display advertising campaigns
- Develop and manage our paid social media strategy globally
- Measure and report campaign performance - with specific focus on Google PPC and retargeting campaigns - evaluating and continuously optimizing for KPIs, ROI targets, and spend
- Identify and analyze trends to inform strategic adjustments in marketing spend and performance for paid search and paid social
- Collaborate with internal teams to create high-quality landing pages and optimize user experiences. Actively review, write, and edit digital content for SEO
- Develop innovative growth strategies and manage experiments to improve conversion
- Use analytics to understand customer interactions across channels, optimizing conversion points and user funnels
- Work with agencies and vendor partners to enhance digital capabilities
- Stay up-to-date on emerging digital technologies and provide recommendations for adoption as relevant - with a critical eye on how the adoption of generative AI and cookie-less environment will impact traditional display and search results
Salary benchmarks
Our take
Environmental, Social, and Governance (ESG) investment has risen by over 50% in recent years - pulling around $500 billion per year - a trend fueled in part by collective pressure to invest in sustainable companies.
This upward curve has created a need for investment stakeholders to better track and analyze ESG data to improve due diligence. Novata is solving this very problem by offering tools to track the ESG performance of companies.
The “Public Benefit Corporation” has some pretty heavyweight names behind it too, The Ford Foundation, Omidyar Network, S&P Global, and Hamilton Lane. Indeed its first fundraising round of $21 million was one of the highest ever for a public benefit corporation.
The company furthered its strong financial backing with its 2023 Series B, which saw participation from a range of existing investors while drawing in several new investors, such as Microsoft. Novata is set to further its market position as it furthers its product capabilities and partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
51% female employees
71% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2023
$30m
SERIES B
Nov 2021
$21m
SERIES A
Total funding: $51m
Company benefits
- Stock options and a comprehensive benefits package
- Hybrid approach to working, with regular coworking days in our London office as well as access to offices in New York and Washington DC.
- 30 days holiday per year, plus public holidays.
- A non-contributory pension scheme of 9% of your base-salary from us
- Comprehensive private medical insurance for you and your dependents
Company values
- Integrity – We are committed to upholding the highest ethical standards and creating a culture of accountability.
- Collaboration – We drive lasting value for all our stakeholders; customers, partners, investors, employees, and our communities.
- Longevity – To build an enduring institution, we are assembling a talented and diverse team while fostering a culture of inclusion.
- Impact – The private sector is a critical market for change and we help steer capital so that it has the most positive impact.
Company HQ
Civic Center, New York, NY
Articles
Leadership
Alex Friedman
(CEO)Former White House Fellow in the Clinton Administration and an assistant to the Secretary of Defense. Co-founder of Jackson Hole Economics, a non-profit research organization in economics, politics, the environment and finance. Served as CEO, CIO & CFO for a number of publicly listed financial services companies including GAM Investments ,UBS, and the Bill & Melinda Gates Foundation.
Josh Green
(COO)Prior to co-founding Novata, spent 15 years as CEO of trade data insights platform Panjiva (acquired by S&P Global in 2018). Former assistant CEO at growth investment firm the iFormation Group, created by technology VC Boston Consulting Group.
Diversity, Equity & Inclusion at Novata
- 4 Employee Resource Groups currently: Parents & Caregivers, Women's Network, Black ERG, and Multicultural ERG
- DEIB Committee tackling Goals from our 2023 DEIB Strategy
- Organization-wide DEIB educations and training
- We provide Mental Health, Volunteer Time off Days, and Floating holidays to ensure every person feels empowered to take Religious/spiritual days off
- Culture Committee to hold us true to our company values: Integrity, Agility, Togetherness, Longevity
- Equitable compensation and benefits programs (i.e. pay equity audit)
- Offering professional development opportunities (training, professional memberships, Stretch projects, mentoring, growth opportunities)
- Conducting anonymous monthly pulse surveys & semi-annual engagement survey
- Transparency in team meetings with an anonymous AMA approach
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