Head of Account Based Marketing, Smarter Technologies

• Bachelor’s Degree in Marketing, Communications, Business, or related field, or eight years of equivalent work experience
• 5+ years of B2B marketing experience, with 2+ years specifically in ABM, preferably in the healthcare or technology sector
• Demonstrated success in designing and executing ABM programs for enterprise accounts that deliver measurable business outcomes
• Proficiency in ABM platforms (e.g., Demandbase, 6sense), CRM (e.g., HubSpot, Salesforce), and marketing automation tools (e.g., HubSpot, Marketo)
• Exceptional written and verbal communication skills with a proven ability to craft compelling narratives
• Highly organized with a track record of managing multiple campaigns simultaneously

Desirable

• As the Head of Account-Based Marketing (ABM) at Thoughtful AI, you’ll be at the forefront of transforming how healthcare organizations engage with advanced AI solutions
• You will leverage your expertise in strategic ABM tactics, data-driven decision-making, and campaign execution to deliver personalized and high-impact marketing programs that drive meaningful engagement with target accounts
• You’ll collaborate closely with cross-functional teams, including sales development, product marketing, performance marketing, and customer success, to ensure alignment and deliver measurable outcomes that resonate with enterprise healthcare decision-makers
• As a strategic marketer, you’ll take ownership of designing and implementing Thoughtful AI’s ABM initiatives, that capture attention and convert enterprise accounts into lasting partnerships
• Your creative and analytical approach will position you as an invaluable partner in helping healthcare organizations unlock their potential through Thoughtful AI’s transformative solutions
• Lead Account-Based Marketing Strategy: Develop and execute targeted ABM campaigns designed to engage and convert enterprise healthcare accounts, tailoring strategies to address specific personas and organizational needs
• Drive Data-Driven Decision Making: Leverage intent data, CRM insights, and analytics to optimize ABM programs, ensuring each initiative aligns with both customer needs and business goals
• Exemplify Impeccable Project Management: Manage end-to-end execution of ABM initiatives, ensuring seamless collaboration, timely delivery, and high-impact results
• Own Thoughtful AI’s ICP: Expand and curate the master ICP list. This includes continued enrichment, refinement, expansion, and segmentation. This list is what will power our outbound, content, and paid media strategies
• Act as a Trusted Marketing Partner: Serve as the strategic marketing advisor to the sales team, providing insights, messaging frameworks, and account-specific collateral that enable personalized and effective outreach
• Drive Content Personalization and Development: Collaborate with the content team to create engaging, account-specific assets such as case studies, whitepapers, and campaign landing pages tailored to the buyer’s journey
• Evaluate Campaign Performance: Monitor and analyze the performance of ABM initiatives, providing insights and recommendations to refine strategies and maximize ROI
• Champion Cross-Functional Collaboration: Work closely with internal teams, including sales, product marketing, and customer success, to ensure seamless alignment and execution of ABM campaigns across the organization