Lifecycle & Email Marketing Manager, MagicSchool AI
Contract
$60 – $72 per hour
AI education platform
Be an early applicant
AI education platform
201-500 employees
Be an early applicant
$60 – $72 per hour
201-500 employees
Company mission
To develop cutting-edge AI solutions that empower educators and inspire students.
Role
Who you are
- Lifecycle and email strategy: You have a deep understanding of lifecycle marketing with a focus on onboarding, nurturing, and retention. You know what a good journey looks like before you build it
- Email deliverability and best practices: You have a working technical understanding of email marketing fundamentals, including deliverability, list health, and inbox placement. You don't just build and send; you make sure emails actually land and get opened
- Platform execution: You're hands-on with CRM and marketing automation platforms, specifically Iterable. Familiarity with Salesforce, Pardot, or Marketing Cloud Account Engagement is a plus. You build, test, and troubleshoot without needing a guide
- In-app and email alignment: You can coordinate email and in-product touch points to create cohesive lifecycle experiences, partnering with product and ops to ensure the right message reaches the right person at the right time
- Data-driven iteration: You measure lifecycle performance using tools like Amplitude or Looker, identify what's underperforming, and act on it. You don't wait to be asked
- Copywriting and sequencing: You write persona-driven copy with strong instincts on tone, messaging hierarchy, and journey flow. You think in sequences, not one-offs
- Adaptability: You stay high-output in a fast-moving environment. Priorities shift and timelines compress; you adjust without losing momentum or needing your manager to re-anchor you
- Required: 5-7+ years in years in lifecycle or email marketing in a SaaS environment
- Required: Hands-on Iterable experience building campaigns, journeys, and audience segmentation
- Required: Proven track record of creating and optimizing email campaigns that move users from signup to activation and beyond
- Required: Experience with A/B testing and personalization strategies across CRM/email channels
- Required: Familiarity with growth KPIs including MAU, DAU, retention, activation rate, and churn reduction
- Required: B2B OR B2C experience (ability to flex between both is strongly preferred)
- Required: Strong collaboration skills, particularly with product, design, and operations
- Preferred: EdTech background or experience marketing to educator audiences
- Preferred: Experience with Pardot/Salesforce Marketing Cloud Account Engagement
- Preferred: Data analysis using Amplitude, Looker, or similar tools
- Preferred: Basic HTML for email editing
What the job involves
- As Lifecycle & Email Marketing Manager (Contractor), you will own the development, planning, execution, and optimization of customer communication strategy that guide users through the full customer journey- from onboarding to activation, feature adoption, and retention.
- This is a pivotal, hands-on role at the intersection of growth, product, and brand. You’ll develop and launch high-impact lifecycle communications that drive meaningful user actions and support both consumer and enterprise growth motions
- You’re equal parts strategist, executor, and analyst- someone who can write a subject line, build a sequence, and analyze engagement performance in the same afternoon.
- You’re passionate about our product and users and know them deeply, recognizing where lifecycle marketing campaigns can improve user experience and adoption AND can expedite movement through the full marketing funnel
- Lifecycle campaign execution: Build, schedule, and send email campaigns across the full customer lifecycle, including onboarding, feature education, retention, and resurrection, managing both ad hoc sends and automated journey programs for B2C and B2B audiences out of Iterable and Pardot
- Journey strategy and optimization: Inherit and monitor three to four active evergreen journeys, propose and execute optimizations based on engagement data, and build new automated programs that move users through activation and toward retention. You bring a point of view on what actually works, not just what's technically possible
- Reporting and performance analysis: Monitor campaign and journey performance without being asked, surface insights proactively, and use data from tools like Amplitude or Looker to identify gaps and iterate. Sixty days in, you're bringing recommendations to the table before your manager asks
- Cross-functional execution: Partner closely with Marketing Ops (Iterable back-end, audience logic, scheduling), PMM, design, and the broader marketing team to execute campaigns that are on-brief, on-time, and free of errors. You run this coordination independently
- Testing and optimization: Design and execute A/B tests on messaging, timing, segmentation, and subject lines. Maintain documentation so the work is repeatable and auditable
Our take
MagicSchool AI is levelling up education with its generative AI tools designed to enhance both teaching and learning environments. Initially focused on creating AI-driven resources for educators, the company is now expanding to provide tools directly for students, to support various learning activities and improve educational outcomes.
These tools are built to streamline and enrich the educational experience with customized AI solutions that cater specifically to the needs of teachers and students. By working closely with educational institutions and incorporating feedback, MagicSchool aims to address common challenges in education and make AI a valuable asset in the classroom.
With substantial funding to its name, it's clear that investors see the potential in MagicSchool's proposition. The company is now ready to take the next step in its mission of integrating AI into educational settings to benefit both teachers and students.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2025
$60m
LATE VC
Feb 2025
$45m
EARLY VC
Total funding: $122.4m
Company benefits
- Work from home: We offer the flexibility and comfort of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration - regardless of location.
- Unlimited PTO: We offer unlimited time off to promote work-life balance. We work hard for our teachers and encourage our employees to rest and take the time they need in service to their work.
- Insurance: We offer various medical plans, provided at low to no premiums as well as low premium dental and vision coverage so you can take care of yourself and your family.
- 401k Match: We match 100% of the first 1% and 50% of your next 5% towards your 401(k).
- Stock Options: All of our employees are offered generous stock options, vested over 4 years. If we do well, you do well!
- Parental Leave: We offer 12 weeks paid parental leave for recovery and bonding with the newest addition to your family.
- Wellness: Every month, you receive an additional $100 monthly wellness stipend - to spend on whatever you please!
- Office Setup Stipend: When you join the MagicSchool team, you’ll automatically receive a $500 stipend to set up your home office to meet your needs.
Company HQ
Civic Center, Denver, CO
Leadership
Adeel Khan
(Founder & CEO)Previously a Founding School Director/Managing Director of Schools at DSST Public Schools. Prior to that, they were a Social Studies Teacher at KIPP Metro Atlanta and a Special Education and English Teacher at Teach for America.
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