Director of Influencer Marketing, doola

• If you're reading this, you're not looking for another job
• The idea of floating through life or your career terrifies you
• You're looking for your next challenge
• A challenge that scares you but more importantly excites you because you know that while it will be hard, and will require a lot of work, you can achieve it—a place to make your mark and build something extraordinary
• Doesn't just understand influencer marketing—you've mastered it, scaled it, and can show the Carfax
• Thinks in systems, not campaigns—building repeatable engines of growth
• You’re not afraid to roll up your sleeves and execute
• You will start as a department of one, but you have the potential to build a team around yourself
• Moves with the perfect blend of speed and strategy
• Speed wins deals—it's simple as that. Our partners know we are hyperresponsive and hyper-involved. We get back to partners within 24 hours
• Understands that behind every new partnership are 100s of founders with a dream worth fighting for
• Isn't satisfied with industry benchmarks because our goal is to set new standards
• 5+ years of experience in influencer marketing, with a proven track record of building and executing successful campaigns for high-growth brands
• Strong knowledge of social media and distribution platforms, including YouTube, Instagram, Twitter (X), LinkedIn, TikTok, Podcasts and Newsletters
• Experience in e-commerce or SaaS industries is highly preferred
• Bachelor’s degree in Marketing, Communications, or a related field
• Proficient in managing influencer budgets, reporting, and contract negotiations
• Experience with influencer platforms, tools, and affiliate networks like PartnerStack
• Excellent communication and negotiation skills, with a strong ability to foster long-term relationships
• Flexible schedule to accommodate influencer partnerships across different time zones
• Experience with HubSpot CRM tooling

Desirable

• We need someone who sees the $1M+ monthly potential and has the vision, relationships, and execution skills to get us there
• The Influencer Marketing Manager will lead doola’s efforts in building, nurturing, and executing influencer partnerships that align with our strategic vision
• This role is pivotal in establishing doola as the go-to platform for e-commerce businesses, leveraging influential voices to amplify product messaging, attract new customers, and accelerate growth
• Develop and execute a comprehensive influencer marketing strategy for our Business-in-a-Box for E-Commerce, aiming to drive awareness, engagement, and conversions
• Establish and scale a robust network of influencers that aligns with doola’s values and target audience, ensuring long-term, mutually beneficial relationships
• Continuously optimize influencer campaigns for ROI, ensuring campaign performance is tracked, analyzed, and improved for better engagement and reach
• Scale the monthly net new Annual Recurring Revenue (ARR) from influencer marketing to 7 figures per month, growing it from the current 6-figure/month rate
• Collaborate closely with cross-functional teams to align influencer marketing initiatives with business objectives and customer acquisition goals
• Utilize data-driven insights to adjust strategies, improve influencer performance, and maximize overall campaign effectiveness
• Travel to represent doola at key influencer events or brand activations as needed