Marketing Specialist, Kantata
$70-85k
+ This position is eligible to participate in a company bonus Plan
More information about location
Cloud based project management software
Open for applications
Cloud based project management software
201-500 employees
Open for applications
$70-85k
+ This position is eligible to participate in a company bonus Plan
More information about location
201-500 employees
Company mission
To enable organizations of any size to successfully manage and scale their people, projects, revenue, and profitability.
Role
Who you are
- Bachelor’s degree in marketing, advertising, business management or related field
- 3-4 years of Marketing related experience preferred
- Excellent written and verbal communication skills
- Outstanding project management and organizational skills
- Detail orientated with the ability to problem solve autonomously
- Skilled in use of social sites and applications
What the job involves
- The Marketing Specialist supports a range of brand awareness, communications, and demand generation initiatives while strengthening Kantata’s digital presence
- This role focuses on delivering impactful collateral that enriches the experience of both prospects and customers, fostering deeper engagement and alignment with the brand
- Develop and execute a comprehensive social media strategy to grow and engage our online communities while enhancing Kantata’s presence in the market
- Manage all organic social media activity, ensuring consistent posting schedules and audience engagement
- Oversee the planning, production, and promotion of a diverse content strategy, leveraging various formats such as videos, eBooks, podcasts, webinars, events, and ad assets
- Ensure timely delivery and quality execution of content projects by managing workflows and collaborating with relevant stakeholders
- Comfortable writing, editing and proofreading content and using Ai tools to ensure the best outcomes
- Work closely with design, product marketing, subject matter experts (SMEs), and other departments to align content initiatives with business objectives
- Tailor content to address specific buyer journey stages and resonate with target audiences
- Maintain adherence to Kantata’s brand voice and style guidelines across all content and communication channels
- Plan and execute paid social media campaigns and programmatic display ads to increase brand awareness and drive demand generation efforts
- Collaborate with the demand generation and analytics teams to implement effective content tracking mechanisms
- Regularly analyze content performance metrics, report on outcomes, and identify opportunities for optimization and improvement
- Stay informed about the latest trends and best practices in social media and content marketing, applying insights to refine strategies and maintain competitive advantage
- Oversee contractor invoicing and manage marketing-related expenses to ensure timely and budget-compliant payments
Our take
Kantata is a business management software aimed at the professional services industry. This SaaS platform has been designed to meet the needs of a modern workforce, providing services such as employee time tracking, project management, and resource allocation.
The company's purpose-built technology includes a suite of features, such as a resource optimizer that helps managers allocate the right people to the right project for the correct amount of time. It also includes a private social network for users to share information with peers in the industry. Kantata already has several profitable tie-ups with essential business software such as Salesforce, helping it outpace rivals.
As more organizations in professional services invest in resource management solutions, the industry is awash with companies all competing for this business. These include industry heavyweights Basecamp, Zoho Projects, and ClickUp. Born from the merger of Mavenlink and Kimble Applications, Kantata is set to see accelerated growth as it focuses on further development of its comprehensive platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2019
$48m
SERIES E
Nov 2016
$39m
SERIES D
Total funding: $111.5m
Company benefits
- Group Health Insurance with Coverage Options for Medical, Dental, and Vision
- Life Insurance
- Voluntary Insurance Options Such As Auto, Home, Legal, and Pet Insurance
- Paid Parental Leave
- Voluntary Commuter Benefit Options
- 401K + Company Match to Save For Your Future
- Flexible Work Options - Remote or Hybrid
- 15 days of Paid Time Off, Plus Two Additional Days With Each Year of Employment
- Sick/Wellness Time Off
- 9 Paid Holidays + Floating Holiday
- Volunteer Time Off
- Top Performers Employee Recognition Program
- Philanthropic, Social, and Wellness Events Through KantataLife
- Reimbursement for Wellness Applications (including Kindle, Headspace, Peloton)
- Monthly Remote Stipend
- Employee Assistance Program
Company HQ
East Irvine, Irvine, CA
Leadership
Roger Neel
(Senior Business Advisor)Former Technical Advisor at The Bold Italic and Director Strategic Partner Solutions at InQuira. BA in Economics and Computer Science from Cornell.
Ray Grainger
(Executive Chairman & Founder)Former EVP Global Services and Strategic Partnerships at InQuira and Global Managing Partner at Accenture. BSc in Engineering at Harvey Mudd College.
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