Senior Product Marketing Manager, Sinch
Mailgun
$100-125k
Cloud communications for businesses
Job no longer available
Cloud communications for businesses
1001+ employees
Job no longer available
$100-125k
1001+ employees
Company mission
To bring businesses and people closer through personalised engagement.
Role
Who you are
- 5+ years of Product Marketing experience in a SaaS or PLG environment
- Background in email is preferred
- Strong writing and content-creation skills—you enjoy building how-tos, demos, videos, and product explainers
- Highly hands-on, fast-moving, and comfortable owning both strategy and execution
- Experience with GTM planning, messaging frameworks, ICP definition, and positioning
- Ability to distill complex product capabilities into simple, compelling customer value
- Proven ability to collaborate cross-functionally and bring clarity in ambiguous environments
What the job involves
- Sinch is looking for a highly capable, action-oriented Senior Product Marketing Manager to own product storytelling, go-to-market execution, and product content for Mailgun
- You'll drive adoption in our product-led growth (PLG) environment by sitting at the intersection of Product, Marketing, and our customer base, turning features into clear customer value, building content that helps developers and technical teams succeed, and ensuring launches, pricing, and messaging land with clarity and impact
- This is a hands-on role for an experienced product marketer who excels at creating high-quality product content such as messaging briefs, technical demos and walkthroughs, product pages, and enablement assets—with a strong understanding of how to communicate with developer audiences
- You'll be comfortable owning both strategy and execution, and working cross-functionally in a fast-paced PLG team environment where data-driven decisions and customer insights drive growth
- Own positioning & go-to-market
- Define ICPs, value propositions, and differentiation
- Plan and execute GTM strategies for features and launches
- Turn insights into impact
- Gather customer and competitive insights
- Translate learnings into positioning, messaging, and roadmap input
- Be the source of truth
- Maintain product messaging, positioning, and competitive intel
- Align Product, Marketing, and Sales around one clear product story
- Enable sales to win
- Build battlecards, competitive comparisons, and sales assets
- Ensure assets are practical, clear, and used in real sales cycles
- Ship high-impact product content
- Create demos, feature summaries, release notes, and one-pagers
- Partner on conversion-focused landing pages and web content
- Success Looks Like;
- Clear, compelling product messaging across the website, launches, and campaigns
- Product launches that drive measurable activation, engagement, and adoption
- A steady stream of high-value product content that improves PLG conversion
- A trusted “truth layer” that keeps Marketing, Sales, and Product aligned
- Strong differentiation in competitive email and communications markets
Our take
Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.
The company’s rise is due in part to an increased marketing focus on cultivating a highly personalised relationship between customer and brand. In part, too, it’s down to the surge in custom Sinch saw over recent years when more familiar channels of customer/brand communication went down. That seems to have settled now, but personalized messages, over text specifically, continues to play well among younger consumers.
It's going to prove a tough market to navigate going forward, though. Equally well-established competitors like Twilio, 8x8, and Link Mobility Group all have similar offerings. Sinch's foray into conversational AI will help them keep pace, as will their steady march of acquisitions, fundraising to fuel scaling efforts and partnerships with the likes of Salesforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2017
$15.2m
LATE VC
Apr 2016
$1.1m
SEED
Total funding: $16.3m
Company HQ
Stadshagen, Stockholm, Stockholm County
Leadership
Laurinda Pang
(CEO)Previously President of Global Customer Success and International / Wholesale Markets at Lumen Technologies. Was also Chair of the ITW | Global Leaders' Forum and Independent Director at Acacia Communications.
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