Senior Staff Marketing Data Scientist, SoFi
AI Enablement
$172.8-297k
+ Eligible for a bonus
Mobile & online personal finance services
Be an early applicant
Mobile & online personal finance services
1001+ employees
Be an early applicant
$172.8-297k
+ Eligible for a bonus
1001+ employees
Company mission
To help people reach financial independence to realize their ambitions.
Role
Who you are
- 10+ years of experience in data science, machine learning, or applied AI, ideally in marketing, fintech, or consumer tech; and with at least 2+ years of experience of managing/leading people
- Strong proficiency in Python, SQL, and ML frameworks (scikit-learn, PyTorch, TensorFlow)
- Experience with LLMs, prompt engineering, and AI application development in enterprise settings
- Proven record of building scalable, automated data systems or AI-enabled applications for marketing or analytics teams
- Familiarity with ML governance, model monitoring, and compliance frameworks (MRM, Fair Lending, etc.) is a plus
- Excellent communication and stakeholder management skills — able to translate technical work into business impact
- Intellectual curiosity and aptitude to pick up new technical skills
- Ability to initiate and drive projects to completion with minimal guidance
- High EQ with ability to influence outcomes and communicate technical content to general audiences
- Ability to work in a dynamic, cross-functional environment, with strong attention to detail
- Strong relationship building and collaborative skills
What the job involves
- We are seeking a Senior Manager, Modeling & AI Enablement to lead the Modeling and AI Enablement function within Marketing Data Science (MDS). This role is a critical leadership position responsible for building model-driven competitive advantage and accelerating enterprise AI adoption across Marketing, Strategy, and Decision Sciences.
- You will set the vision and execution roadmap for AI-enabled modeling, automation, and decisioning—while developing leaders and systems that empower every MDS lead and practitioner to effectively adopt and scale AI
- This role blends people leadership, technical strategy, and cross-functional influence, partnering closely with Engineering, Marketing Technology, Risk, Governance, and Executive stakeholders
- Modeling & AI Strategy Leadership
- Own the modeling and AI enablement strategy for MDS, aligning with SoFi’s broader AI, marketing, and growth priorities
- Define and deliver a multi-year roadmap for predictive, generative, and decisioning models that drive measurable business impact
- Identify and incubate next-generation AI capabilities (LLMs, agent-based workflows, automation frameworks) that create durable competitive advantage
- AI Enablement & Platform Development
- Lead the development of AI-powered tools, frameworks, and platforms that scale productivity for data scientists, analysts, and marketers
- Oversee the build and deployment of internal LLM applications, model-assisted analytics, intelligent experimentation tools, and automated reporting solutions
- Partner with Data Engineering and Marketing Technology to ensure AI solutions are production-grade, scalable, and well-integrated into existing ecosystems
- Model Development & Decisioning
- Guide the design, deployment, and monitoring of predictive and optimization models across acquisition, lifecycle, personalization, and measurement
- Ensure modeling best practices across experimentation, causal inference, and performance measurement
- Establish robust model evaluation, monitoring, and lifecycle management standards
- Governance, Risk & Responsible AI
- Serve as a senior point of contact for AI governance, working with MRM, Fair Lending, Privacy, Cybersecurity, and the AI Committee
- Drive responsible AI adoption through standardized documentation, validation, and compliance workflows
- Ensure models and AI systems meet regulatory, ethical, and risk management standards
- People Leadership & AI Evangelism
- Build, mentor, and lead a high-performing team of data scientists and AI practitioners
- Elevate the AI maturity of the broader MSD organization through enablement sessions, playbooks, and hands-on guidance
- Act as a trusted advisor to MSD and Marketing leaders, translating complex AI capabilities into clear business value
Our take
SoFi started by offering ways for students to secure better financial terms on their loans, and now offers a huge range of personal finance products, including bank accounts, loans, mortgages, investment advice, and investment opportunities. Many customers find they have to go to multiple financial service providers to meet all their finance needs, but SoFi overcomes this issue by putting it all in one place.
Its goal, to cover all the financial bases, sets it apart from many of the traditional banks and even some of their digital competitors, such as Avant, which has chosen to focus on providing credit alternatives. Although it is operating in a competitive market with a lot of big players such as Monzo, Revolut, and Starling, the company has managed to raise huge amounts of funding to support its rapid expansion.
SoFi has focussed on global expansion, moving outside the US, and has made a series of acquisitions to support this - including a Hong Kong-based investment app called 8 Securities. After going public on the New York Stock Exchange via a SPAC merger in June 2021, the company has continued to evolve and release more mission-oriented services into its roster, and strengthened its lending capabilities through a $350 million post-IPO loan. To date, the company has sold over $15 billion in personal loan collateral and continues to strengthen its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$369.9m
LATE VC
May 2019
$500m
GROWTH EQUITY VC
Total funding: $2.7bn
Company benefits
- Comprehensive health, vision, dental, life insurance, and disability benefits
- Generous vacation and holidays
- Paid parental leave for eligible employees
- 401(k) and education on retirement planning
- Tuition reimbursement on approved programs, up to $5,250 per year
- Monthly contribution up to $200 to help you pay off your student loans
- Great health & well-being benefits including: telehealth parental support, subsidized gym program
- Flexible time off
- Fertility and family planning options
- Free financial classes
Company HQ
The East Cut, San Francisco, CA
Leadership
Anthony Noto
(CEO)Graduated from the U.S. Military Academy after being a telecommunications officer and captain in the U.S. Army. Has worked as Head of Gobal Telecommunications, Media and Technology at Goldman Sachs, been the COO of Twitter, and also the CFO of the National Football League.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 75 more jobs at SoFi