Performance Marketing Manager, Proton.ai

• You’ve done this before— you have 3+ years in demand generation or performance marketing for SaaS, DTC, or a paid ads agency
• You’re resourceful and scrappy—you know how to make things happen, even with tight budgets
• You’re results-driven—you focus on outcomes and use data to track performance and optimize campaigns
• You have a bias for action—you take initiative, love testing and learning, and aren’t afraid to take risks if they’re measurable
• You’re collaborative yet independent—you work well with others but don’t need hand-holding to get things done
• You’re a confident communicator—you’re comfortable being the face of a webinar or event and connecting authentically with your audience
• You have strong expertise with platforms like Google Ads and LinkedIn, with a proven ability to manage and optimize campaigns for performance
• You’re creative and think outside the box. We’re building a standout product, so your campaigns need to stand out too
• You’ve used tools like HubSpot and you can set up and run an automated campaign on your own

Desirable

• Proton is shifting from a single-product company to a multi-product platform—and we’re ready to scale the engine that gets our message in front of the right people at the right time
• We’ve invested heavily in our fuel (strong content, clear messaging, a differentiated POV)
• Now we need someone who can turn that fuel into pipeline
• That’s where you come in
• As our Performance Marketing Manager, you’ll sit at the center of growth
• Reporting to the Head of Marketing, you’ll own pipeline generation and make Proton feel inescapable to our market
• When a BDR calls an account, we want them saying: “I feel like I see Proton everywhere.”
• This is not a “run what we’ve always run” job
• It’s a creative, experimental, AI-native role for someone who thinks beyond the obvious and knows how to get attention from a very specific audience
• You should love ads
• You should be in the weeds
• You should have opinions about creative, targeting, formats, and budgets, and be excited to test weird ideas
• You should be comfortable using AI to build interactive experiences, move quickly, and run marketing plays that don't look or feel like everyone else’s
• Success in this role means hitting key goals like pipeline creation, lead quality, and campaign performance—all while helping us stay ahead of our ambitious growth targets
• If you want to own a big, high-visibility number and build demand programs that directly fuel revenue, this is the role for you
• Paid advertising: Manage our paid ad strategy, run ads, and ensure every dollar spent delivers maximum ROI while consistently fueling inbound demand
• Run demand generation programs: Build and execute strategies that surface new opportunities for our BDRs to follow up on, ensuring a steady flow of high-quality leads into the pipeline
• Use AI to build magnetic experiences: Create interactive, “I have to try this” lead magnets using AI. Tools, graders, assessments, anything that feels genuinely useful enough for someone to trade their email or phone number
• Develop nurture programs: Create campaigns to keep "not now" prospects engaged, ensuring we stay top-of-mind until the timing is right for them to buy
• Drive ABM success: Design and execute personalized campaigns targeting high-value accounts, using creative strategies to break into key markets
• Experiment and scale: Test and iterate on new ideas—such as micro-events, direct mail, or creative outreach—to discover what works and scale successful programs
• Collaborate across teams: Partner with Sales, Content, and RevOps to align strategies, share insights, and ensure seamless execution across the funnel
• Measure and optimize: Track campaign performance, analyze ROI, and continuously refine strategies to improve outcomes