Product Manager, Expedia Group
Client & Server Side Tagging
Online travel shopping company
Open for applications
Online travel shopping company
1001+ employees
Open for applications
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- The ideal candidate will possess a strong blend of technical knowledge, marketing acumen, and product management expertise
- 3-5 years of experience in product management, digital analytics, or marketing technology
- Proven experience with Tag Management Systems (TMS) and server-side tagging solutions
- Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Strong understanding of HTML, JavaScript, HTTP protocols, and API integrations
- Knowledge of server-side tracking methods and tools (e.g., Tag Commander)
- Experience with data layers, debugging tools (e.g., Charles Proxy, Google Tag Assistant), and performance monitoring
- Strong problem-solving skills with a data-driven mindset
- Excellent communication and stakeholder management abilities
What the job involves
- We are seeking a highly motivated Product Manager to lead the development and management of our unified client-side and server-side marketing tagging solution
- This role is critical to ensuring accurate, efficient, and scalable data sharing with marketing partners while having strict compliance with data privacy regulations
- As a Product Manager III on the Marketing Data Engineering team, you will build Tagging products that enable EG Marketers to optimize campaigns leveraging partner bidding
- Continue enhancements to Expedia's client and server-side tagging platform that evolves to address new partner advancements
- Collaborate with engineering, marketing, and integration teams to develop and maintain robust tagging frameworks
- Influence partners to adopt best practices that optimize tagging delivery methods
- Lead the transition from client-side to server-side tagging where appropriate, optimizing performance and data accuracy
- Ensure data collection processes comply with privacy regulations (e.g., GDPR, CCPA) and internal governance standards
Application process
- End Date: March 21, 2025
Salary benchmarks
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- Private Health Insurance
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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