Senior Global Performance Marketing Manager, Docplanner
B2B
+ Employee Stock Ownership Plan after 6 months
More information about location
Booking platform and management software provider for doctors
Be an early applicant
Booking platform and management software provider for doctors
1001+ employees
Be an early applicant
+ Employee Stock Ownership Plan after 6 months
More information about location
1001+ employees
Company mission
To make the healthcare experience more human, via free doctor reviews and bookings for patients, and practice management tools for doctors.
Role
Who you are
- 4+ years of direct campaign management experience in paid search and paid social ad platforms, especially Google Ads and Meta Ads. LinkedIn Ads, TikTok, and other platform knowledge is a plus
- You’re familiar with modern targeting strategies and automation in the ad platforms but you haven’t forgotten tried and true techniques for ad optimization
- You understand the power of visual ads to drive campaign results and you can brief teams to get the creatives that you need. If you love being in front of a camera to film video ads: even better!
- Ideally you have worked in a lead generation role before. Bonus if in the SaaS space
- Excellent analytical skills & spreadsheet skills. You know your way around the online marketing ecosystem and the most important tools
- Experience using Smart Bidding strategies and optimising toward clear targets such as CPA and CPL
- Strong project management skills with ability to work cross functionally, manage, implement and analyse various initiatives in a fast-paced environment
- Ability to consolidate and analyse data from multiple sources
- Strong level of business English and secondary language amongst the following would be a plus: Portuguese, Spanish, Italian, German, Polish
- Preferred but not required: you have had your first people management experience
What the job involves
- The Global Performance Marketing Manager - B2B will be responsible for paid advertising channels (Google Ads, Meta Ads, LinkedIn Ads, and other relevant upcoming channels such as TikTok) that drive our B2B growth in our mission to help people live longer, healthier lives. You will strengthen our paid marketing team with your deep expertise in paid ads channels and your ability to think analytically and creatively
- Be the global subject matter expert and owner for paid advertising in lead generation at Docplanner (Google Ads and paid social)
- Make sure we are generating the highest possible volume of leads from paid marketing channels while ensuring lead quality and staying within budget and CPA goals
- Serve as strategic advisor and mentor for more junior paid marketers on all matters related to paid ads
- Forecast, set, and monitor pacing for the channel budgets in consultation with local marketers to ensure all stakeholders have an overview of spending
- Develop new hypotheses for how to improve paid advertising approach and work with paid marketing specialists across local teams to implement tests based on them
- Together with stakeholders from marketing operations, lead generation, and marketing analytics, regularly analyse performance of paid marketing campaigns and recommend improvements to campaigns based on insights generated
- Support junior paid marketing specialists in their skill and knowledge development while not being afraid to “get your hands dirty” and help out with day-to-day work when needed
- Proactively bring solutions to improve processes and workflows as budgets and the organisation grow
- Collaborate with the Global Head of Paid Marketing to document and improve processes
Application process
- We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):
- 1️⃣ Intro Chat – A first call with our Talent Partner Giuliana to explore mutual fit around relevant skills, value alignment, and motivation
- 2️⃣ Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager, Jonathan Fichman (Global Head of Paid Marketing ) who you’ll be reporting to in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too
- 3️⃣ TestGorilla – (SHL numerical reasoning assessment, part of our standard evaluation process for similar hires)
- 4️⃣Business Case – Dedicated prep time to showcase your problem-solving and strategic thinking, followed by a collaborative session with the hiring manager and team to walk through your findings together
- 5️⃣ Final Interview - with Marta Wrzosek (Chief Marketing Officer)
- 6️⃣References & Offer!
Our take
Healthcare platform Docplanner has become a major player in the European healthtech market in the decade since it was founded. The company offers a suite of administrative tools for 30M patients and around 2M doctors worldwide, including workflow digitisation and appointment booking services. The company currently operate in 13 countries, hit Unicorn status in 2021, and has been riding a recent wave of digital transformation and workforce overburdening in the healthcare sector which has spurred on demand for precisely the kind of services they provide. So it’s safe to say business is going well.
What is most compelling about Docplanner’s business journey has been its long-brewing competition with their direct competitor, the fellow Unicorn and better-funded Doctolib. The tête-à-tête with this French/German rival has seen both parties making aggressive European expansion with national acquisitions - Doctolib in Italy, France, and Germany; Docplanner in Turkey, Poland, Spain, and Latin America. With Docplanner’s 2021 acquisition of German parallel platform Jameda, however, they are making moves on Doctolib’s home turf. The company has also acquired MyDr, a leading Polsih tech solutions provider.
These broad consolidation moves represent a maturation of the healthtech market which will serve both competitors well. Docplanner is certainly a key and aggressive contender in this race - and this company isn't going anywhere any time soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2019
$92.6m
SERIES E
May 2017
$17.4m
SERIES D
Total funding: $145.1m
Company benefits
- English classes
- Stock Option plan
- Free health insurance & wellnes Ifeel platform (unlimited)
- Corporate access with Andjoy colaboration
- Off days package
- Additional paid holiday on your birthday to celebrate with your loved ones or to have a self-care day!
- Flexible working hours
- Working from home policy (up to 3 days per week)
Company HQ
Czyste, Warsaw, Masovian Voivodeship
Leadership
Mariusz Gralewski
(CEO)A Computer Science graduate from Warsaw University of Technology.
Luca Puccioni
(CEO)Previously Vice President and Chief Sales Officer at Groupon, he subsequently worked as Director for Southern European Sales at HomeAway.
Lucek Samulowski
(CPO)Previously Senior HR Business Partner at Unilever, he went on to serve as Head of HR at GoldenLine Sp.
Salary benchmarks
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