Senior Integrated Marketing Manager, Amazon
Shopbop & Zappos
$106.4-185k
The largest online retailer and technology provider
Posted today
The largest online retailer and technology provider
1001+ employees
Posted today
$106.4-185k
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- The successful candidate will have a strong sense of broader brand and performance marketing trends, strong data analyzing capabilities, and able to foster strong relationships in a fast paced environment
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Bachelor's Degree
Desirable
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
What the job involves
- Amazon Digital Marketing, across Zappos and Shopbop, is looking for a Sr. Manager, Integrated Marketing to build out our full funnel marketing program
- This role will report into the Head of Digital Media, supporting in oversight of performance and brand media campaigns and partnering across Creative, Brand Marketing, and Ecomm to ensure alignment across both organizations
- This role will partner with the Sr. Planner in decisions across performance and brand marketing budgets, and ensure agency partners are executing against our business strategies
- Oversee brand and performance marketing strategies across both Zappos and Shopbop organizations
- Support Head of Digital Media in writing and building presentations for executive leadership across both orgs
- Partner with Creative, Brand, and Ecomm teams to align on consumer messaging and paid targeting of desired personas
- Partner with CRM and Lifecycle teams in building out paid media retention marketing strategies
- Partner with Sr. Planner in onboarding new MMM tools across both business
- Lead organization of paid media strategies for new initiatives and performance recaps across both orgs
- Lead the legal and business components in onboarding net new partners and testing out
- Build out recap of net new campaigns and tests we have launched to share in weekly business reviews for broader visibility and alignment
- Support in monthly, quarterly, ad hoc and annual doc writing for key initiatives and recaps on business progress
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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