Head of Brand & Communications, amicable
£59.5-70k
Office located in Holborn, London
Relationships legal service
Be an early applicant
£59.5-70k
Office located in Holborn, London
21-100 employees
Company mission
Our mission is to help people navigate relationship change with kindness, clarity and practical support. From moving in together to getting married, separating, co-parenting or blending families, amicable helps thousands of couples have better conversations and make clearer decisions.
Role
Who you are
- Proven senior brand and communications leadership - strategic and operational - in a fast-growing, consumer-facing organisation
- A strong track record in brand building, storytelling and narrative across owned, earned and organic channels
- Experience leading PR, press liaison, crisis management and public affairs, engaging policymakers and public bodies
- Experience building the public profiles of founders or senior leaders - securing interviews, panels and speaking opportunities
- A radar for news and reactive communications, creating timely content that gets a brand into the public conversation
- Experience owning brand health tracking, including awareness, share of voice, consideration and sentiment
- Fluency in using AI tools to accelerate content creation, testing and analysis, while maintaining brand authenticity
- Strong communication and stakeholder management skills, able to win over cross-functional and senior stakeholders
- Comfortable leading in a fast-paced, changing environment - you know where to unlock value and how to prioritise
- Experience leading brand or communications through periods of rapid scaling and growth
- Understanding of UK marketing regulations and compliance, including the ASA/CAP advertising codes
What the job involves
- This is a senior, strategic role at the heart of how amicable shows up in the world. You'll own the brand, its narrative, reputation and voice, and lead our evolution into a true storytelling brand that's part of the national conversation
- You'll shape how amicable and its founders are seen by customers, the media, policymakers and the public. A blend of brand leadership, PR, press liaison and public affairs, you'll find stories everywhere - in our customers, our data and our sector - and bring them to life across owned, earned and organic channels
- You'll be a strategic thinker and a hands-on operator. You'll have a radar for news and a bias for action, jumping on what's breaking to create content, social moments and campaigns that put amicable into the conversation. And you'll be the brand guardian - ensuring our values and voice stay consistent and authentic, even as AI accelerates execution
- You'll work closely with the Marketing Director, our Co-Founders and the wider business, so that everything brand and communications does supports commercial growth
- As our Head of Brand & Communications, you will:
- Brand, storytelling and narrative
- Own all messaging, storytelling and communications for the brand - finding stories in our customers, data and sector across internal and external audiences
- Develop propositions and creative assets that bring the brand to life across owned, earned and organic channels
- Build a reactive and proactive storytelling playbook - planning seasonal moments in advance, with a framework for newsjacking and getting amicable into conversations instantly
- Own brand health tracking across awareness, consideration and perception - using research, panels and synthetic audiences to turn insight into stand-out campaigns
- Act as brand guardian, ensuring our values and voice are reflected consistently across all communications
- Communications, PR and public affairs
- Own our corporate communications strategy - acting as a key spokesperson and leading media relations to support the Co-Founders
- Own crisis and issues management, protecting the brand's reputation across all channels
- Build strong relationships with journalists, broadcasters and policymakers - leading briefings, roundtables and events
- Lead public affairs and policy engagement, cementing amicable as an innovator and pioneer in the sector
- Build the public profiles of both Co-Founders, securing interviews, panels and speaking opportunities
- Organic channels, content and execution
- Hold accountability for podcasts, social media and content creation, with your direct report managing day-to-day social
- Shape storytelling across all organic channels, growing their contribution to leads and customers
- Use AI and automation efficiently across content, copywriting and design - while protecting brand authenticity
- Take an agile, test-and-learn approach with a curiosity for experimentation and rapid iteration
- Lead, develop and coach your direct report
- Planning, reporting and communication
- Own the annual brand and communications plan and budget, aligned to the annual operating plan
- Report on brand health, channel performance and market trends through clear, data-visualised presentations
- Track PR and earned media performance, striving for top tier reach, mentions and engagement
- Ensure all communications comply with GDPR, PECR and the ASA/CAP advertising codes
Salary benchmarks
Our take
amicable is on a mission to revolutionise the way people end relationships, aiming to make the process kinder and more efficient than traditional solicitor-led approaches. By focusing on a technology-driven model, Amicable offers a modern alternative to conventional legal practices, enabling couples to avoid the emotional and financial strain often associated with traditional methods of divorce and separation.
The company's innovative approach to divorce, separation, and co-parenting has positioned it as a trusted brand in the industry. With a commitment to delivering empathetic, fixed-fee services, amicable effectively guides couples through the complexities of ending a relationship.
amicable promotes a collaborative culture and is rapidly growing to meet demand and legislative change, elevated in part by its acquisition by Octopus Money in 2023. Emphasising values such as kindness, flexibility, trust, professionalism, and customer focus, amicable is dedicated to pioneering a better way for couples to part ways.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
2 people
Kate Daly, Co-founder
Insights
Company
Company benefits
- 28 days holiday plus bank holidays per annum (pro-rated)
- Cycle to work scheme
- Private health insurance
- Group life assurance
- Enhanced family friendly leave
- Employee Assistance Programme
- Share Incentive Plan
- Electric Vehicle Scheme
Company values
- Empathy & Kindness
- Trust & Professionalism
- Pioneering
- Customer Focus
Company HQ
Richmond, UK
Leadership
Pip Wilson
(Co-founder & CEO)Board Trustee and Deputy Chair of the The RSA. Former Trustee / Board Member of The Girls' Network, Founder and Board Director of Bluefin Solutions and was also Consultant at a number of companies.
Kate Daly
(Co-founder & Host of The Divorce Podcast)Former Family Consultant and Divorce Coach at FamilyChange. Was also a Counsellor, Coach and Consultant at KDCPPS, Director at PeopleFanClub and Senior Manager at KPMG.
Share this job
View 2 more jobs at amicable