According to LoopMe, traditional digital KPIs, such as views and clicks, are the metrics that are usually used to measure the success of a marketing campaign, but are often the least relevant. LoopMe aims to solve this problem by helping brands and agencies obtain better advertising results by using AI to optimise campaign delivery.
LoopMe differentiates itself through the innovation of its product, PurchaseLoop. The tool uses purchase data, location and surveys in order to precisely target prospects, delivering twice the results that can be obtained using traditional optimisation. This has led to LoopMe's product being adopted by major brands such as Pepsi, Microsoft and Sony Pictures.
In 2022 LoopMe was acquired by Mayfair Equity Partners. This injection of capital will support LoopMe's ongoing expansion in the United States market. Despite the difficulties facing the global economy and the tech sector specifically towards the end of 2022, LoopMe has continued to grow steadily and has announced a global hiring round to support its onging expansion and product development.
Steph
Company Specialist at Welcome to the Jungle