Vice President of Growth Marketing, Range

• The ideal candidate is both a strategic leader and an execution expert with a deep understanding of performance marketing, brand positioning, and customer insights
• Minimum 15 years of experience in growth marketing, performance marketing, or a similar role in Finance, preferably in a high-growth startup, SaaS, or fintech environment
• Proven track record of driving significant customer acquisition and revenue growth through paid and organic channels
• Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization
• Proficiency in SQL and Python for marketing analytics and data-driven decision-making
• Strong leadership and team management experience
• Excellent communication skills to translate technical insights into actionable business strategies

Desirable

• Range is seeking a VP of Growth/Marketing to lead and execute our customer acquisition, retention, and revenue growth strategies
• This high-impact role will be responsible for defining, developing, and optimizing our marketing initiatives across paid and organic channels while leveraging data analytics to drive decision-making
• Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth
• Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing, referral programs, email marketing, and emerging platforms
• Work closely with product, sales, and engineering teams to enhance user acquisition and conversion funnels
• Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance
• Manage and optimize marketing budgets across Meta, Google, programmatic, influencer marketing, and other paid channels
• Build and maintain data pipelines to collect, clean, and analyze marketing performance data
• Develop and implement attribution models and marketing mix modeling to evaluate the effectiveness of different channels
• Leverage SQL and Python for deep analytics, predictive modeling, and customer insights
• Recruit, mentor, and lead a high-performing growth marketing team
• Foster a data-driven and test-and-learn culture within the marketing organization
• Work cross-functionally with design, engineering, and sales to ensure seamless campaign execution and growth initiatives