Senior Consumer Insights Analyst, The Honest Company
$80-120k
Natural baby and beauty products
Job no longer available
Natural baby and beauty products
201-500 employees
Job no longer available
$80-120k
201-500 employees
Company mission
To empower people to live happy, healthy lives.
Role
Who you are
- The ideal candidate is a curious, strategic thinker, detail oriented and a collaborative business partner who thrives in a fast-paced environment
- Experience: Minimum of 5+ years in Consumer Insights and Analytics, with a proven track record of leveraging insights to drive business outcomes
- Education: Bachelor's degree required; a post-graduate degree in Market Research, Social Sciences, or Statistics is a plus
- Proficient with syndicated and custom data sets (e.g., Numerator, Circana)
- Experience with data visualization tools (e.g., Tableau) and analytical software (e.g., SPSS, R) is preferred
- Expertise in quantitative and qualitative research methodologies and business analysis
- Strong interpersonal and collaboration skills
- Ability to synthesize diverse data sources into actionable insights
- Skilled in influencing strategy and providing end-to-end recommendations as a business partner
- Highly detail-oriented and adept at managing multiple projects in a fast-paced, dynamic environment
- Passion for understanding consumer behavior and market dynamics
- Proactive, curious, and experienced in project/vendor management
- Strong analytical thinking, writing, and communication skills
- Effective at managing supplier relationships and administrative processes
- Location: We are open for this role based in Los Angeles, CA or Minneapolis, MN
What the job involves
- The Consumer Insights Senior Analyst will lead insights and analytics work to drive a consumer-first culture of evidence-based decision making
- This role balances human insights & advanced analytics that feed into the development of strategic plans, equity development, category growth opportunities, innovation, creative development and in-market performance measurement
- Act as the “voice of the consumer”: Serve as a trusted, strategic advisor to cross-functional teams
- Create consumer empathy/understanding across the business teams by clearly articulating market & consumer understanding and identifying actionable learning needs
- Uncover the drivers: Help teams understand what is happening with the business/market/consumer and help them prioritize understanding the ‘why behind the what’
- Understand the ‘why’ through syndicated and primary, custom research (qualitative and quantitative studies)
- Source of truth: Lead insight generation through syndicated research/market data, (e.g. Circana POS/panel data) and manage custom research studies to help optimize base business and innovation success
- Generate monthly and quarterly state of the business reporting
- Collaborate: Partner with cross-functional stakeholders to understand business challenges and key success metrics to support any recommended research approaches
- Create and connect the dots, triangulate insights and analytics, create meaningful interpretations and recommendations that address business issues and drive action through engaging narratives and effective storytelling and visualization
- Interpret and pragmatically translate research learning into feasible business building action steps and ensure alignment with key business partners
Our take
Honest sells clean, sustainable, well-designed products with a focus on health, wellness and the mother and baby market. Driven by a responsibility to people and the planet - and responding to consumer calls for sustainability - the company champions diverse, inclusive and ethical practices such as label transparency and 100% recycled packaging.
Although the company has seen successes, and went public in 2021, it also experienced a slew of class action lawsuits over potentially harmful ingredients, in strange and stark contrast to the safe products it intended to sell. Many of its offerings have since been reformulated, and the company itself has restructured its strategy, seeming to put it back on good footing despite the rocky road at its back.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2018
$200m
GROWTH EQUITY VC
Oct 2017
$75m
SERIES E
Total funding: $503m
Company benefits
- Comprehensive health and wellness coverage
- 401k with company match
- Wellness incentives including a monthly fitness reimbursement and onsite fitness classes, options for education reimbursement, and a discount on all products
- Generous and flexible vacation policy
- Generous maternity and paternity leave
- We love the furry kids too and offer pet insurance so your companions are well taken care of
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Jessica Alba
(Founder)Beyond their acting career, they are a New York Times bestselling author, and advocate and were awarded Entrepreneur of the Year in the Webby Awards in 2016 and the Grace Kelly Award in 2015.
Salary benchmarks
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