Growth Marketing Manager, Kahoot!
Enterprise
Game-based learning platform
Open for applications
Game-based learning platform
201-500 employees
Open for applications
201-500 employees
Company mission
To make learning awesome. We want to empower everyone, including children, students, and employees to unlock their full learning potential.
Role
Who you are
- If you are a proactive, analytical marketing professional who thrives on creating comprehensive marketing strategies that bridge sales and marketing efforts, we have an exciting opportunity for you to drive our enterprise customer acquisition
- 5+ years of experience in B2B marketing with sales teams and senior stakeholders and managing the marketing-sales funnel from MQL to Opportunity
- Proven track record of driving, reporting and improving marketing and sales results through account-based marketing and lead generation, preferably in the B2B SaaS industry
- Adavanced knowledge in marketing automation, CRM, performance marketing and outreach tools such as Hubspot and LinkedIn Sales Navigator
- Experience in driving, overseeing and evaluating organic and paid campaigns and collaborating with external partners and agencies incl. relevant tools such as Google Ads, LinkedIn Ads etc
- Analytical with advanced commercial understanding of lead stages, KPIs, and campaign performance and conversion
- A good understanding of and passion for technology/Edtech and customer experience and sales is a must
- Demonstrated project management experience
- Proactive, self-driven, well-organized and energized by a performance- and result-oriented environment
- Excellent English communication skills
- Bachelor's or Master’s degree in marketing, business administration, branding or similar
- Proven ability to think holistically and strategically and execute methodically
What the job involves
- Are you passionate about driving B2B enterprise growth through strategic marketing initiatives? Join our Large Accounts team as a Growth Marketing Manager, Enterprise and unleash your ability to generate high-impact marketing campaigns that convert
- As a Growth Marketing Manager, Enterprise, you will be the strategic link between our sales team and marketing efforts, focusing on building our B2B enterprise customer base through targeted account-based marketing and lead generation. You will own the end-to-end campaign process, from strategic planning to execution and comprehensive reporting
- You will own and follow up on key performance indicators for our B2B campaigns and report on relevant areas, including stages and conversions within the marketing-sales funnel, from MQLs over to SQLs and opportunities
- Develop and implement integrated inbound and outbound, account-based marketing campaigns targeting large enterprise accounts, aligning closely with sales team objectives
- Design and execute both organic and paid marketing campaigns to drive awareness, engagement, and conversion for different verticals, markets and teams
- Manage full campaign lifecycle, including planning, budgeting, implementation, and performance tracking
- Create detailed campaign reports and analytics to demonstrate ROI to inform future strategic decisions and implement data-driven optimizations
- Collaborate cross-functionally with sales, product, CX and leadership teams to ensure campaign alignment with business goals
- Utilize marketing automation tools to optimize lead generation, nurturing, and conversion strategies
- Proactively identify and test new opportunities, initatives and tools to continuously optimize campaign effectiveness
- Develop targeted and scalable content and messaging frameworks for enterprise campaigns based on best practices and learnings
- Work closely and implement streamlined processes with sales and commercial excellence teams to create and train teams in for account-based outreach activities
- Create quarterly campaign plans and report on key KPIs in alignment with sales and revenue targets
Our take
Kahoot! stands as a formidable player in the education technology market, with a user base in the tens of millions, the company has secured its position as one of Europe's most valuable entities in the sector. The success of Kahoot! can be attributed to its focus on gamifying educational content for children, earning praise from both teachers and parents. This emphasis has propelled the platform to become one of the largest educational content libraries available.
As Kahoot! looks to the future, its expansion into the US takes center stage. The company pursues this growth through a dual approach, combining organic strategies with strategic acquisitions. Notably, Kahoot! made headlines when it was acquired by a consortium of investors who plan to help the company further grow its business.
The dynamic landscape of education technology presents Kahoot! with both opportunities and challenges. With a solid foundation and a focus on innovation, the company has the potential to not only sustain its current standing but also to lead the way in shaping the future of interactive and engaging eLearning experiences for students globally.
Steph
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2019
$21.7m
GROWTH EQUITY VC
Oct 2018
$15.4m
SERIES C
Total funding: $74.7m
Company benefits
- Share option plan
- Paid maternity and paternity leave
- Insurance and pension contribution
- Home broadband allowance
- Mobile subscription
- Lunch contribution
- Friendly, international environment and afterwork activities
Company HQ
Sentrum, Oslo, Oslo
Leadership
Mortem Versvik
(Co-Founder)Masters in Computer Science at NTNU involved the concept of playing on the big screen in cinemas using mobile phones which led to Kahoot! Also founded their own IT consultancy, Coepto, before co-founding Kahoot!
Åsmund Furuseth
(Co-Founder & CPO)Has a Master of Science Degree in Physics from the Norwegian University of Science and Technology. Previously ran a wind turbine technology company called ChapDrive.
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