Founding Product Manager, Babylist
New Venture
$162.7-244k
+ Equity & bonus
Online universal baby registry
Be an early applicant
Online universal baby registry
501-1000 employees
Be an early applicant
$162.7-244k
+ Equity & bonus
501-1000 employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You have deep product expertise with 7+ years in product management, owning and scaling mobile-first consumer products from 0-to-1; thrives in ambiguity and brings a strong track record across social, messaging, ecommerce, gifting, or family domains
- You thrive in ambiguity and act with urgency. You don’t wait for permission to solve problems, whatever form they take
- You obsess over your users. You seek to understand not just what they do, but why—and what they wish they could do. You’ve built experiences that users love and stick with, especially ones tied to emotion, identity, or everyday habits
- You communicate with conviction, able to lead from the front driven by your strong sense of product vision
- You are an exceptional team leader and will be the anchor hire for a new team co-located near you. You will be responsible for setting team norms and processes to ensure success of the entire team. You are excited to see them every day and thrive in synchronous work with a close-knit team
- You have an ability to balance your big ideas with small execution, you don’t build more than you need at this moment and understand when scalability is valuable and when it is not
What the job involves
- Babylist is seeking an entrepreneurial, 0-to-1 Product Manager to lead our newest venture—a standalone app that helps families stay connected for all the moments that matter
- You'll be the founding product leader building experiences that amplify the natural love and excitement around growing families, from first smiles to first birthdays and beyond
- This isn't just product management—it's product entrepreneurship
- You'll work with a small, co-located team operating autonomously outside of Babylist's current processes and tech stack
- In a 9-month sprint, you'll design and rapidly prototype an entirely new product from concept to validated product vision and direction
- You'll be the visionary leader, execution force, and founding CEO of this new "seed stage" business within Babylist
- You'll build across web and mobile platforms, creating experiences that bring families closer together through sharing, connection, and meaningful interactions around life's biggest moments
- This is hands-on work that demands both strategic vision and execution speed, with the autonomy to explore bold ideas while staying laser-focused on what families actually need
- Lead Product Vision & Strategy - You will serve as the visionary leader for this new product – steering the ship with strong opinions, loosely held. You will define and evolve the product vision, grounded in deep customer understanding and big ideas about redefining family connection. You will own what we’re delivering, to whom, and why
- Own Execution with Entrepreneurial Energy - You will own the product roadmap and OKRs, ruthlessly prioritizing to validate ideas, ship early iterations, and find product market fit. You will drive cross-functional collaboration across your standalone team (design, engineering, and ops) to maximize the speed to learning. Personally, you move easily between the strategic and the tactical: from defining success metrics to QA’ing a release
- Champion the Voice of the Customer - You obsess over the real experiences of modern families—building feedback loops that go beyond NPS or metrics, you’ll know how people feel about what we’re building, and why it matters. You will validate concepts through qualitative research, user immersion, and rapid prototyping, distilling insights into clear product direction and driving a culture of learning and fast iteration within the team
- Drive Business Impact to Unlock Additional Investment - You will deliver a validated product hypothesis and direction within 9 months to unlock additional “funding” from Babylist to scale to Product Market Fit. In doing this, you will think beyond features—defining success in terms of customer love, retention, and monetizable behaviors (including gifting)
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
Salary benchmarks
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