Vice President of Growth Marketing, Forter
$238-305k
+ Bonus & equity
3+ days a week in office
Fraud prevention platform
Be an early applicant
Fraud prevention platform
501-1000 employees
Be an early applicant
$238-305k
+ Bonus & equity
3+ days a week in office
501-1000 employees
Company mission
To build trust in e-commerce by eliminating fraud for online merchants and marketplaces.
Role
Who you are
- We are seeking a data-driven and results-oriented Vice President (VP) of Growth Marketing to lead our global demand generation, events, and partner marketing functions
- You are the ideal candidate if you are a true "marketing scientist" with a quantifiable track record of building and scaling demand engines that successfully target c-suite executives and emerging leaders within enterprise finance, technology, digital, and ecommerce teams
- 12+ years of B2B marketing experience, with at least 5+ years in a senior leadership role building and managing high-performing marketing teams
- Proven, quantifiable track record of successfully developing and scaling a global demand generation function for a B2B technology company that sells to enterprise retail and/or commerce organizations
- Expertise in targeting, engaging, and generating pipeline from C-suite personas (e.g., CFO, CIO, CTO, CCO) and functional leaders across finance, technology, digital, and ecommerce departments
- Fluency in modern growth marketing practices, with hands-on experience building and scaling sophisticated, multi-channel Account-Based Marketing (ABM) programs
- Demonstrated success in developing and executing a global field marketing and events strategy that effectively engages both prospects and customers, from large-scale trade shows to intimate executive events
- Experience collaborating with key partner ecosystems (i.e. Salesforce, AWS, Shopify) to build joint pipeline growth, establish AE:AE relationships, and align leadership teams. Existing relationships within these and other organizations is a plus
- A true "marketing scientist" mindset: You are highly analytical, data-driven, and have direct experience working with revenue operations to develop and leverage marketing attribution models (e.g., multi-touch, W-shaped) to guide strategy
- A testing-centric and intellectually curious approach to marketing, with a passion for continuous optimization and understanding complex, non-linear enterprise buyer journeys
- Leadership and communication skills, with the ability to inspire a team, collaborate cross-functionally (especially with Sales, Product, and Finance), and present clearly to an executive audience
- Experience managing a significant marketing budget and a deep understanding of marketing technology stacks (e.g., Salesforce, Marketo/HubSpot, 6sense/Demandbase, etc.)
What the job involves
- This is a leadership role responsible for architecting and executing a multi-channel strategy to generate a predictable, scalable pipeline and accelerate revenue growth through both new business acquisition and existing business expansion
- This role reports to the Chief Marketing Officer and will be peers with our VP of Market Strategy (leading PMM, Comms, and Creative) and our Chief Merchant (leading Customer Advocacy & Engagement)
- You thrive on data, live and breathe modern growth practices that use AI to superscale impact, have a strong point of view on tech stack modernization, and have a passion for building teams that drive measurable business impact
- Architect the Global Demand Engine: Design, execute, and optimize a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals. You will own the strategy and execution across all digital channels , community, content, and more
- Lead Account-Based Marketing (ABM) Strategy: Evolve and scale our ABM program, partnering closely with sales leadership to identify and target high-value enterprise accounts, orchestrate personalized campaigns, and drive engagement with key personas across the buying committee
- Develop a World-Class Events & Field Marketing Strategy: Build and lead a global events strategy that creates memorable experiences and drives significant pipeline. This is a current strength in our team and includes flagship industry trade shows, proprietary executive roundtables, and regional field marketing events designed to attract both prospective clients and deepen relationships with existing customers
- Scale Partner Marketing: Collaborate with our Business Development teams to scale co-marketing programs across our partner ecosystem (including emerging agentic platforms) that generate high-quality, partner-sourced pipeline and amplify our brand reach within the ecosystem
- Champion Data-Driven Decision Making: Partner with our Revenue Operations team to build, refine, and champion a sophisticated multi-touch attribution model and continuously refine our target account profile using data from our Ideal Customer Profile analysis to determine areas of near term and long-term opportunity. You will use data-backed insights to understand complex buyer journeys, measure ROI, and dictate future marketing investments with precision
- Foster a Culture of Experimentation: Instill a "test and learn" mindset across the team. Continuously optimize campaigns, channels, and messaging by developing a robust framework for A/B testing and experimentation
- Lead and Mentor a High-Performing Team: Manage and develop a talented team of marketing professionals across demand generation, events, and partner marketing. Foster a collaborative, results-oriented culture that empowers team members to do their best work
- Manage Performance & Budget: Own the growth marketing budget, key performance indicators (KPIs), and reporting for all demand-related activities, regularly communicating performance to the executive team and the board
Our take
Forter provides new generation fraud prevention to meet the challenges faced by modern enterprise e-commerce. The system eliminates the need for rules, scores or manual reviews, making fraud prevention friction-free.
The result is fraud prevention that is invisible to buyers and empowers merchants with increased approvals, smoother checkout and the near elimination of false positives - meaning more sales and happier customers.
Behind the scenes, Forter’s machine learning technology combines advanced cyber intelligence with behavioral and identity analysis to create a multi-layered fraud detection mechanism.
The company had previously announced IPO plans, however, it has yet to move forward with this venture. Since its $300 M investment round in 2021, the company has made several acquisitions, strengthening its fraud prevention solution stack.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2021
$300m
SERIES F
Nov 2020
$125m
SERIES E
Total funding: $528m
Company benefits
- Vision & Dental Benefits
- Fitness Subsidies
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Midtown East, New York, NY
Leadership
Alon Shemesh
(Chief Analyst)Previously worked for 5 years at Paypal, holding various positions such as Risk Analytics Automation Manager and Manager of Decision Strategy
Liron Damri
(President)Previously worked for 5 years at Paypal, holding various positions such as Head of Americas Analytics, Business Analytics (ARS) and Strategy and Business Development, LATAM. He served as Forter's COO until 2017
Michael Reitblat
(CEO)Previously VP Product and Board Member at Pango Parking for 4 years and Military Intelligence Officer at Israeli Intelligence Corps - Cyber Command for 3 years
Salary benchmarks
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