Manager of Digital Lifecycle Marketing, data.ai
Mobile market data & analytics platform
Be an early applicant
Mobile market data & analytics platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To help brands, publishers, and investors with strategies to succeed in the mobile and digital ecosystem, based on premium insights, prescription, and execution.
Role
Who you are
- Experience driving enterprise demand for a freemium SAAS business
- Proven leader who has a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics
- Experienced team leader who knows how to build and inspire a high functioning team
- Data-driven and technically fluent - You use data to improve decision making and have experience and comfort with a range of marketing tools to maximize impact
- Customer-centric and driven by insights - You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns
- Great at building cross functional relationships. You've worked closely with data, sales, content and operations partners
- Familiar with systems like Marketo, Salesforce, Outreach, and ZoomInfo
- Familiar with account-based marketing methodologies
- Willing to work in a collaborative and results-oriented team environment
- Capable of driving growth strategies but also can get in the weeds to execute or mentor
What the job involves
- This role is crucial to Sensor Tower's growth and work with our digital marketing team for all enterprise growth initiatives
- You work closely in a cross-functional role with both Sales and Marketing to strategize and execute programs designed for organic growth and paid acquisition
- You'll focus on building a high-performing team with the goal of driving leads, growing pipeline, and promoting customer engagement
- Deeply understand the app ecosystem and design a demand generation strategy that is innovative and appropriate
- Own lead and pipeline metrics
- Develop reporting on key KPIs, assess pipeline health, and identify key challenges and priorities
- Design and execute end-to-end programs that create demand and accelerate existing opportunities
- Measure and report campaign performance, rigorously A/B test, and optimize our communications across channels
- Partner closely with sales, marketing, operations, and data to develop a coordinated strategy for both inbound and outbound lead generation
- Accountable for marketing contribution to sales pipeline and revenue
- Collaborate with Sales and Marketing to ensure effective execution of ABM campaigns to targeted accounts
Salary benchmarks
Our take
The mobile app market continues to grow, and it is more important than ever for consumer companies to stay ahead of the competition. Even small improvements in marketing spend (to acquire customers) or customer engagement (to drive revenues) can bring huge value for companies that rely on mobile apps, making this a key target for a growing number of businesses.
Data.ai launched at a time where mobile apps were still nascent, and has since become the go-to place for any mobile app analytics. With millions of connected apps, the product has a huge volume of data available for its customers, and it will be hard for any competitor to catch up. Customers like Amazon, McDonalds, Lego, and Samsung stand as bold indicators of the company's offering, with further success to be expected in its future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
36% female employees
14% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2016
$63m
SERIES E
Jan 2015
$55m
SERIES D
Total funding: $157m
Company benefits
- $1,000 (Country equivalent) reimbursable WFH allowance to set you up for remote work success
- Internet allowance
- Flexible working days
- Paid leave
- Health and dental benefits
- An international team of talented and engaged people from different cultural backgrounds and locations
- Wellbeing allowance for any activity that matters to your wellbeing
- Unlimited access to online learning platform Udemy to help you develop your skills
- Virtual initiatives and events to keep you connected with your colleagues
- Work from home opportunities
- Health insurance
- 25 days holiday (excl. bank holidays)
Company values
- CUSTOMER FIRST - Our customers are our business. We relentlessly strive to deliver value to our customers, helping them to succeed
- OWN IT & DELIVER - We follow through with what we say we’re going to do, and if the outcome isn’t as planned, we find a solution
- CHALLENGE, THEN COMMIT - Propose solutions, not just issues. We are comfortable with failures and encourage people to push the boundaries with optimism
- WIN AS A TEAM - We believe a team is more than the sum of the individual players and we are all about pushing ourselves and the people around to delight our customers
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Bjørn Stabell
(Board Member)CEO and Co-Founder of Early Orbit. Also founded Exoweb (software development outsourcing in China) and grew it from 4 to 80 people. Previously CTO at Ogilvy.
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