Lifecycle Marketing Manager, Peek
$95-130k
OTE
Offers equity
Platform for booking & selling travel experiences
Be an early applicant
Platform for booking & selling travel experiences
201-500 employees
Be an early applicant
$95-130k
OTE
Offers equity
201-500 employees
Company mission
To connect people across the globe through great activities, trips, and experiences.
Role
Who you are
- 5+ years of experience in a lifecycle, customer, or product marketing role, preferably within a B2B SaaS company
- Demonstrated experience with agentic AI tools and modern marketing automation to create intelligent, autonomous customer journeys
- Proven track record of developing and executing successful marketing programs that drive customer retention, adoption, and upsell
- Ability to translate product features into clear partner value, driving revenue uplift and faster time-to-value
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Mailchimp, etc) and CRM systems (e.g., Salesforce)
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
- Proven cross-functional partner to Product and Customer Success on retention and expansion goals
- Excellent written and verbal communication skills, with a knack for crafting compelling and empathetic copy
What the job involves
- We are seeking a passionate and data-driven Lifecycle Marketing Manager to join our team and play a pivotal role in the success of our B2B SaaS platforms
- This role is laser-focused on our partners, the tour, activity, and rental operators who are the backbone of the experiences industry
- You will be responsible for developing and executing a comprehensive lifecycle marketing strategy that drives deep partner engagement, accelerates product adoption, and ensures long-term retention
- Minimize Partner Churn: Partner with Customer Success and Product to identify early indicators of partner risk (e.g., low adoption, stalled onboarding, declining usage) and design proactive lifecycle programs that reinforce value, accelerate time-to-value, and reduce churn
- Drive Product Adoption & Retention: Create targeted programs to increase the adoption of core Peek Pro features and new innovations like Peek Copilot. Develop strategies to proactively identify at-risk partners and implement retention-focused initiatives
- Partner Journey Mapping: Develop a deep understanding of the Peek Pro partner lifecycle, from onboarding and initial setup to feature adoption, expansion, and advocacy. Identify key milestones, potential friction points, and opportunities for engagement
- Lifecycle Campaign Development: Design, build, and optimize multi-channel marketing campaigns (email, in-app messaging, webinars, etc.) tailored to different partner segments and lifecycle stages
- Personalization at Scale: Leverage partner data and behavioral insights to create personalized, relevant, and timely communications that help partners get the most value out of Peek Pro
- Cross-Functional Collaboration: Work closely with Customer Success, Product Marketing, Sales, and Support teams to ensure a cohesive and seamless partner experience. Establish feedback loops to bring partner insights back into the organization
- Performance Analysis & Reporting: Define key performance indicators (KPIs) for partner retention, adoption, and engagement. Regularly analyze campaign performance, report on results, and use data to drive continuous improvement
Our take
Peek describes itself as OpenTable for the activities market, offering a booking platform for activities and experiences. It lures in customers with a best price guarantee, while tour operators and activity businesses can sign up to a system that processes payments and offers extras such as review management.
Peek's twin offering of PeekPro and Peak Experiences taps into both sides of the gargantuan activities industry. The company supplies both an all-in-one suite for businesses to sell more activities more easily, alongside a booking system for consumers. Through a collaboration with Google, the Peek brand features across Google Search, Maps and Trips, giving it an edge in the market.
Peek operates across numerous tourist locations all around the globe, having expanded from its beginnings in the US, and boasts over $2 billion worth of bookings made through its platform. The impressive investment received by the company has allowed for this expansion, and facilitated bringing Peek to more and more locations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2025
$70m
SERIES D
Nov 2021
$80m
SERIES C
Total funding: $189.9m
Company benefits
- Full healthcare, dental and vision plans
- Paid maternity and paternity leave
- 401k matching
- Company recharge at the end of the year
- Significant equity upside that allows you to share in Peek’s long-term success
- Investment in your health and well-being
Company HQ
The East Cut, San Francisco, CA
Leadership
Ruzwana Bashir
(CEO)They started their career as an Analyst at Goldman Sachs and The Blackstone Group for over 3 years, before working as Director of Marketing & BD and an MBA at Harvard. The founded Peek in 2012, serving as CEO alongside being a Board Member at SoFi since 2021.
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