Senior Data Analyst, Wpromote
$80-105k
More information about location
Digital marketing firm specializing in customer acquisition
Be an early applicant
Digital marketing firm specializing in customer acquisition
501-1000 employees
Be an early applicant
$80-105k
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- Wpromote is looking for a Senior Data Analyst with excellent math, logic, and interpersonal skills with strong attention to detail and the desire to learn new tools and strategies
- 2+ years of hands-on data analysis experience within an agency or in-house environment
- Advanced programming skills (R or Python) for data cleaning, data modeling, building pipelines, statistical analysis, conducting API calls, etc
- Advanced experience in SQL (i.e.: window functions, stored procedures, and views, triggers, unions, CTEs, subqueries, debugging)
- Excellent analytical and problem-solving skills with strong attention to detail
- Critical thinking: the ability to look at numbers, trends, and data and come to new conclusions based on the findings
- Excellent foundational math/statistical skills with the ability to juggle facts, figures, and number crunching
- Strong communication skills, with experience in creating and delivering presentations and executive summaries
- Intermediate to advanced competency in statistics, probability, and linear algebra
- Advanced Excel and/or Google Sheets skillsExperience/familiarity with version control (i.e.: Git, Bitbucket, etc.)
- An interest or passion for marketing analytics
- Bachelor’s degree in a quantitative field (Stats, Mathematics, CS, Information Technology, Economics, Engineering, etc.)
Desirable
- Experience with statistical modeling and/or machine learning
- Knowledge of full-funnel marketingKnowledge of search-specific advertising (Google Ads, SA360, etc.)
- Experience with ad platform clean rooms (FBAA, AMC, ADH)
- Familiarity with media-mix modeling and incrementality testing
- Understanding of causal inference and Bayesian statistics
- Experience with cloud computing (AWS, GCP, Azure, etc.)
What the job involves
- This individual will contribute to data mining, data cleansing, data analysis, experimental design, and visualization initiatives. The primary function of this role will be to provide actionable insights to our client’s marketing initiatives
- This individual will also maintain existing solutions while gaining guided experience in advanced analytics to enable increased responsibility over time. This individual will also have the opportunity to work with exciting clients in the e-commerce, retail, and entertainment space while interacting with the Engineering, Reporting, Product, Paid Media, and Data Science teams
- Using R and/or Python for data cleaning, experimentation (design and evaluation), statistical modeling, process improvement, and automation
- Interpreting, presenting, and communicating results by creating presentations and/or dashboards that communicate a succinct and compelling business story, driving decisions through research results
- Learning to transform, improve, and integrate data, depending on the business requirements
- Planning and scoping end-to-end data analysis projects by identifying the business problem and selecting appropriate investigative testing and solutions
- Working in platform-specific clean rooms to understand ad campaigns, audience breakdowns, and other marketing insights
- Conducting marketing-focused experiments utilizing different methodologies such as geo-experiments, in-platform testing, matched markets
- Working across various departments to understand client needs
- Using SQL and BigQuery to generate data sets for analysis
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favor the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognized as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company values
- Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
- Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
- Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
- Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
- Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them
Company HQ
El Segundo, CA
Articles
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
Salary benchmarks
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Diversity, Equity & Inclusion at Wpromote
- We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.
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