Associate Demand Generation Manager, Sumo Logic
$91-122k
Continuous intelligence platform for DevSecOps
Be an early applicant
Continuous intelligence platform for DevSecOps
501-1000 employees
Be an early applicant
$91-122k
501-1000 employees
Company mission
Sumo Logic's mission is to create the leading machine data analytics platform that delivers continuous intelligence for modern applications.
Role
Who you are
- Successful experience with account-based marketing- Deep expertise leveraging a modern martech stack including Salesforce, 6sense, advocacy platforms, Totango, Marketo, Qualified, and content strategy for Website personalization
- Strong analytics experience focused on developing results-driven demand-generation campaigns that are aligned with the customer journey and next best use case
- Track performance metrics and continuously optimize campaigns for better results
- Strong written and verbal communication skills
- 3+ years of experience in the lifecycle or customer marketing or related marketing field in technology, preferably
- Deep experience and positive track record for generating pipeline within a customer base
What the job involves
- Your primary responsibility will be to build and execute effective campaigns and programs to promote cross-selling opportunities and maximize revenue from existing customers
- You will work closely with various teams, including sales, product marketing, management, and customer success, to identify customer needs and drive incremental sales through targeted cross-selling initiatives
- Your role will involve analyzing customer data, designing compelling marketing content, and collaborating with cross-functional teams to ensure seamless execution of campaigns
- Ability to execute effective cross-selling campaigns based on customer behavior, preferences, and segmentation
- Customer Insights: The ability to analyze customer data and drive actionable insights is vital. We are looking for candidates who can leverage customer segmentation, behavior analysis, and other data-driven techniques to identify cross-selling opportunities and tailor/personalize marketing initiatives accordingly
- Campaign execution: Execute integrated marketing campaigns that promote cross-selling opportunities to high intent and verticals. Develop compelling marketing messages, content, and offers that resonate with target customers. Leverage various marketing channels, such as email, social media, website, and direct mail, to reach customers effectively
- Data Analysis and Insights: Utilize customer data and analytics to identify patterns, trends, and opportunities for cross-selling. Analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns for improved results
- Collaborate with Sales, Customer Success: Work closely with marketing and sales teams to understand customer needs and align cross-selling efforts with sales objectives
- Continuous Optimization: Monitor and analyze campaign performance metrics, customer feedback, and market trends to identify areas for optimization. Conduct A/B tests, implement data-driven improvements, and iterate on cross-selling strategies to drive better results
Our take
Sumo Logic is a secure, cloud-native, machine data analytics service, delivering real-time, continuous intelligence from structured, semi-structured, and unstructured data across the entire application lifecycle and stack. More than 2,000 customers around the globe rely on Sumo Logic, including Pokemon, Canary, and Greenhouse.
Customers gain a multi-tenant, service-model advantage to accelerate their shift to continuous innovation, increasing competitive advantage, business value and growth.
After its IPO in 2020, February 2023 saw Sumo Logic agree to a $1.7 billion valued acquisition deal from Francisco Partners. This comes after a year that saw its stock drop by 40%. This marks an exciting new chapter for Sumo Logic, its parent company has a track record for acquiring successful tech and software businesses such as MyHeritage and Renaissance Learning. Exemplifying its potential in its new Francisco Partners era, Sumo Logic was named a "Challenger" company in the 2024 Gartner Magic Quadrant for Security Information and Event Management.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
22% female employees
-7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2019
$110m
SERIES G
Jun 2017
$71.9m
SERIES F
Total funding: $336.9m
Company benefits
- Vision & Dental Benefits
- Generous Parental Leave
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- We’re in it with our customers - We all play an essential part in providing a critical service that our customers, and we ourselves, depend on, creating an incredibly aligned relationship
- Bring light to dark - We seek to provide transparency internally and externally, because information and context produces better decisions and removes uncertainty
- One single agenda - We celebrate individuals who put the success of the team first, leave their personal agendas at the door, and work with complete integrity with everyone
- Work with heart - We respect each other, assume good intentions, embrace diverse backgrounds and thinking, and believe time with family and friends is vital to our lives and well-being
- Learning culture - We take calculated risks, learn from our mistakes, iterate and do better each time; we believe disciplined, reliable execution is essential to market leadership
Company HQ
Redwood City, CA
Articles
Leadership
Christian Beedgen
(CTO)Previously worked for 9 years at ArcSight, holding various positions such as Lead Software Engineer, Software Development Manager and Chief Architect, Director of Engineering
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