Director of Product Marketing, Output
$140-200k
More information about location
Creative software platform for music makers
Job no longer available
Creative software platform for music makers
21-100 employees
Job no longer available
$140-200k
More information about location
21-100 employees
Company mission
To give music producers all the tools they need to create amazing new music, sounds, and reach new inspiration.
Role
Who you are
- 8-10 years of experience in driving go-to-market strategies at a hyper-growth consumer technology company; experience in music not required but a strong plus
- Strong organizational skills and a keen attention to detail to manage complex product launches
- Proven experience working across multiple marketing channels and the ability to adapt strategies to various platforms
- Excellent cross-functional collaborator with strong written and verbal communication skills
- Ability to think strategically and execute with a results-driven mindset
- Detail-oriented, innovative, and resourceful
- Data-driven and customer-obsessed mentality
What the job involves
- We are looking for a Product Marketing Director to help drive the go-to-market strategy, planning, and execution for Output’s upcoming product launches
- You will help Output build a deeper understanding of our current and future audiences, develop research and data-driven marketing strategies to drive subscription revenue and partner closely with cross-functional teams to successfully launch and nurture new products
- Most importantly, we’re looking for a team player and a leader. To be effective in this role, the Product Marketing Director will have the personal drive and enthusiasm to navigate a growing company in an evolving marketplace successfully
- Develop and lead go-to-market strategies for a range of new product launches, working closely with teams across product, analytics, marketing, design, and finance
- Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for product positioning
- Influence product strategy roadmaps by representing the voice of the customer
- Collaborate with the product team to define and communicate product positioning and key benefits to different customer segments
- Oversee the development and execution of marketing initiatives alongside marketing teams (brand, growth, creative) to generate awareness and demand for our products
- Partner with product teams to identify product-led growth opportunities
- Measure and analyze the success of product marketing initiatives and refine strategies based on data and results
Our take
Output creates software for musicians. The platform aims to boost musical creativity and innovation by providing users with an endless range of instruments and sound manipulation tools. The company claims to be behind music created by and for famous names including Rihanna, Drake, Justin Timberlake, and Kendrick Lamar.
Founded by music composer Gregg Lehrman, the brand started by offering basic software for music makers working outside of a studio. The service has seen significant uptake from hobbyists and music enthusiasts, with a large portion of the company's income coming from Arcade, a database of music samples available for a monthly subscription fee.
Other providers such as Splice and Noiz exist and offer access to a library of music samples, but Output has now taken a more holistic approach. What started as software has now expanded into a suite of products, including instruments and even customised furniture. An AI music "co-producer" to spark creativity was launched in 2024, indicating Output's continued push for innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (1 round)
Oct 2020
$45m
SERIES A
Total funding: $45m
Company benefits
- We have embraced the “work from anywhere revolution” and will continue to hire all roles remotely unless otherwise stated
- Our Los Angeles office will remain open to those needing a space or looking for a place to collaborate with other teams
- Our culture has always valued our employee’s work-life balance and we offer 5 weeks of PTO
- Excellent health care
- Community of music enthusiasts- with access to our music studios (once it is safe to return)
Company HQ
Chinatown, Los Angeles, CA
Leadership
Gregg Lehrman
(CEO)Having studied at Cornell, they worked as an Assistant to Hans Zimmer and a Creative Director of Silkscreen Music. They spent 2 years as Executive Producer of Universal Music Publishing Group before founding Output in November 2013.
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