Demand Platform Partnerships Senior Director, OpenX
EMEA
£85-100k
Sell-side platform
Be an early applicant
Sell-side platform
201-500 employees
Be an early applicant
£85-100k
201-500 employees
Company mission
OpenX's mission is to create awesome programmatic marketplaces.
Role
Who you are
- The ideal candidate will be a revenue-led, highly motivated self-starter with strong programmatic experience and technical business knowledge, specifically related to the technical & strategic relationship between DSPs and SSPs
- And have an extensive history of scaling partnership, building and driving key relationships across a large organization, and an ability to seek out & identify core needs, challenges, and areas of opportunity across partners which can be supported by OpenX’s technology & platform
- Extensive Experience in Programmatic Advertising: 10+ years working within programmatic advertising, ideally within a demand-side platform (DSP) or supply-side platform (SSP) and within a Partnership Management and/or Business Development role
- Revenue Leadership and Management: Demonstrated track record of building and driving high-impact partnerships with DSP and/or technology platforms which require extensive partner collaboration and creativity in order to achieve revenue growth & increased value
- Technical DSP Knowledge: Thorough understanding of DSP integrations, technology, bid mechanics and metrics - e.g. eCPM, bid rate, win rate, user match, etc
- Client Relationship Management: Proven ability to build and maintain strong, strategic relationships with platform partners at all levels, especially at the executive and key stakeholder levels
- Cross-Functional Collaboration Skills: Strong ability to collaborate with internal teams to drive outcomes, resolve problems, and/or achieve a strategic goal - Includes Product, Marketing, Customer Solutions Engineering, Publisher and Buyer Development
- Problem-Solving and Critical Thinking: Skilled experience at identifying & executing on problem areas & resolution paths across technical & strategic areas of the business
- Presentation and Communication Skills: Strong verbal and written communication skills for conveying OpenX’s value proposition and engaging with executive teams
- Self-Motivated and Revenue-Driven: A highly motivated, revenue-focused individual with a strong sense of initiative and the ability to act as a player/coach
- Multi-lingual: Fluency in English and either French or German preferred
What the job involves
- OpenX is seeking an EMEA Demand Platform Partnerships Sr Director with significant experience in the programmatic ecosystem, preferably within a supply or demand platform
- This individual contributor position will be focused on revenue-generating opportunities across Enterprise DSP organizations through the development of strategic, long term partnership opportunities to drive increased value for demand partners and OpenX
- This senior leader will be responsible for supporting OpenX’s Enterprise DSP partnerships and strategic business relationships, using an existing and ever-expanding network of key relationships alongside robust technical knowledge and understanding of DSPs, their business models and priorities
- In addition, this person will be responsible for generating regional account strategies across Enterprise DSP clients which identifies relevant organization structures, remits, and incentives, and leverages those to identify strategic opportunities for growth
- This person will be instrumental in showcasing OpenX’s suite of solutions - both standard and bespoke - to partners through consultative approaches and compelling story-telling
- This role will report into the VP of Demand Platforms and will be highly visible within the OpenX organization
- Identify, build, and manage strong relationships with key DSP decision-makers across multiple organizations through a consultative and customer-first approach
- Forge regional relationships with the DSP Agency, Client, and Account Management teams to ensure that OpenX is at the top of the consideration set for exchange and deal growth
- Represent OpenX in in-market external meetings with executives from Demand Platforms as well as industry events and conferences
- Build & execute bespoke business development plans & strategies across OpenX’s Enterprise Demand Side Platform clients, inclusive of strategic, technical, and EU initiatives which drive revenue and value for OpenX and its partners
- Identify new upsell opportunities for revenue growth around PMP/PG deals, OpenX 1st party data, audience extension, and identity solutions
- Negotiate and secure strategic partnerships, and identify & close strategic upselling opportunities across leading Enterprise DSPs by understanding core client business needs and organizational incentives
- Lead the development & execution of Strategic Accounts Plans which map Demand Partner’s organizational structure, incentives, challenges, and focus areas into OpenX’s technical & strategic value proposition & capabilities in order to grow Enterprise Accounts
- Partner with local Account Operations team to identify & measure Share of Wallet (SOW) of OpenX, and identify both technical and strategic ways to increase SOW based on the unique factors of a DSP’s business which impact OpenX’s standing
- Leverage robust technical knowledge of ORTB, Programmatic, data and identity in order to seek out & identify non-standard ways of improving OpenX’s performance and partnership value to Enterprise DSP clients
- Work cross functionally with Product, Marketing, Business Development, Exchange Optimization, Legal, and Publisher Development to bring to life strategic opportunities and grow revenue through thoughtful and sophisticated GTM offerings
- Work with Enterprise DSP clients to showcase and inform OpenX product roadmap so as to ensure OpenX is in lockstep with its Enterprise partners around key product initiatives
Salary benchmarks
Our take
Programmatic advertising - the automatic placement of advertisements typically conducted via the internet and based on a personalised understanding of viewers’ online profiles - has become a vital tool for every business. OpenX provides the infrastructure for this booming industry with their ad exchange platform.
The company is now focused on adjusting its platforms to reflect the values of the modern society it is doing so much to shape. That means accepting tough but fair multi-million dollar FTC fines for data breaches as well as becoming the first ad exchange to go carbon neutral.
The challenge of competing with both ever-changing views on the value and efficacy of programmatic advertising is not a small one. However, OpenX has proven that it is able to innovate with the times. It has deep partnerships across the ecosystem, partnering with Attain in 2022 to enable supply-side targeting for advertisers, enabling the company to reach further heights.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2013
$25m
SERIES E
May 2011
$20m
SERIES D
Total funding: $75.5m
Company benefits
- Dental and vision for both employees and their families
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Pasadena, CA
Leadership
Damon Reeve
(Board Director)Previously Board Director at Snowplow Analytics for 3 years and CEO of Authenticated Digital for 4 years. Currently acts as CEO for Ozone.
Scott Switzer
(Advisor)Previously Limited Partner at FirstMark Capital for 8 years and Advisor at Flybridge Capital Partners for 4 years. Acts as CTO for Ozone.
John Gentry
(CEO, not founder)Previously acted as President of Spot Runner, developer of the Malibu Media Platform, an online media exchange that simplifies the buying and selling of television media. Experience as Chief Revenue Officer of Green Dot, the pioneer and market leader in the prepaid debit card industry.
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