Outbound Marketing Associate, GlossGenius

$85-110k

+ Target equity

Hubspot

Junior and Mid level

New York

More information about location

2 days a week in office ( Union Square, NY)

Operating system for appointment-based businesses.

Job no longer available

Operating system for appointment-based businesses.

201-500 employees

B2BMarketingPaymentsCustomer serviceSaaSBeauty

Job no longer available

$85-110k

+ Target equity

Hubspot

Junior and Mid level

New York

More information about location

2 days a week in office ( Union Square, NY)

201-500 employees

B2BMarketingPaymentsCustomer serviceSaaSBeauty

Company mission

To enable business owners to reach new heights by growing their business and maximizing their income.

Job

Company

Role

Who you are

2+ years of experience in a B2B outbound email marketing role, preferably in a high-growth SaaS company
Proven track record designing and executing marketing outbound email campaigns that drive qualified pipeline
Excellent email copywriting skills with the ability to craft persona- and funnel stage-specific messages that drive engagement and conversion
Proficiency in advanced customer segmentation and personalization, including the use of intent signals, to build high-performing outbound email campaigns
Comfortable pulling data and translating performance metrics into actionable insights and strategic adjustments
Demonstrated experience executing integrated ABM campaigns that orchestrate multi-channel outreach in close partnership with Sales

What the job involves

As a Outbound Marketing Associate at GlossGenius, you will play a critical role in supporting our strategic shift towards larger customers by driving lead generation, engagement and customer conversion
You will be responsible for building and scaling our outbound email marketing engine to target and nurture B2B prospects through the funnel and drive pipeline growth
You will start with email marketing and over time expand into developing and executing integrated multi-channel marketing campaigns as part of our account-based marketing (ABM) motion
You will report to the Manager, Special Projects
Build and scale our marketing outbound email engine end-to-end to generate qualified pipeline including designing and executing outbound email campaigns
Measure and analyze outbound email campaign performance, turn results into actionable insights, and run structured A/B tests to optimize messaging and tactics
Partner closely with Marketing, Sales and Revenue Operations to ensure cross-functional alignment on goals, metrics, campaign approaches, handoffs and processes
Continuously gather customer learnings and translate insights into sharper campaign strategy and execution
Leverage an AI-first GTM tech stack to increase efficiency and effectiveness, including automation, personalization and intent tools like Clay, Unify GTM, Hubspot, 6sense, etc
Design and execute multi-channel Account-based Marketing (ABM) campaigns to engage and convert high-value accounts as needed

Our take

Business management platforms exist for a wide range of industries, including retail, hospitality, and healthcare. However, despite a modern facade the beauty industry lacks specialized software and still runs on generic CRMs and basic spreadsheets. Recognizing a gap in the market, GlossGenius has stepped in to provided a specialized business management platform for beauty salons, spas and studios.

With little competition in this niche, GlossGenius has swiftly captured a large market share, with triple-digit year on year revenue growth. It serves over 1000,000 businesses and has raised more than $70M.

With this funding, the company is aiming to accelerate platform development off the back of the release of consumer experience, payment and automation products. And it is well on the way to fulfilling its long-term aim of developing into the Toast of the beauty industry.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

64% employee growth in 12 months

Glassdoor (3.6)

Company

Funding (last 2 of 8 rounds)

Jan 2026

$44m

SERIES D

Jul 2023

$28m

SERIES C

Total funding: $148.9m

Company HQ

SoHo, New York, NY

Leadership

Danielle Cohen-Shohet

(Founder & CEO)

Prior to founding GLossGenius in 2015, Danielle was an Alternative investment Analyst at Goldman Sachs.

Leah Cohen-Shohet

(CBO)

Leah joined GlossGenius in 2021 as Chief Business Officer. Prior to this, she worked in Go-To-Market Strategy & Launch at Archipelago. She also spent nearly 6 years at Symphony as a Strategic Chief of Staff, Global Head oCommunity Specialist Group and EVP of Growth & Adoption.

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