Director of PR & Events, YOOX NET-A-PORTER
Office located in Westfield, London
Online luxury and fashion retail business
Be an early applicant
Online luxury and fashion retail business
1001+ employees
Be an early applicant
Office located in Westfield, London
1001+ employees
Company mission
To fully digitalise the high-end fashion industry.
Role
Who you are
- This role demands a strategic, creative leader who brings a wealth of industry contacts and the ability to effectively communicate and execute at a global level
- The ideal candidate will be a have strong media relationships, team leadership, and strategic corporate planning experience
- Previous experience operating in Senior PR position within the luxury fashion industry ideally with international scope and exposure
- Demonstrate a solid understanding of the luxury fashion industry in the digital space with pulse on emerging trends
- Significant experience managing and developing a team
- Experience managing brand and corporate reputation messaging including any sensitive/crisis communications
- Exceptional writing skills
- Proven commercial experience with working in a fast-paced environment
- Strong established relationships with media including journalists, editors and influencers across luxury with a track record of securing coverage
- String background in event strategy and execution including launches, EIP, influencer activations
- Proven track record of creating a positive impact on business through implementation of a PR strategy
- Excellent Communication Skills: Strong written, verbal, and visual communicator with a confident presentation style and a polished, professional manner
- Pro-active and able to demonstrate results against initiative/ideas
- Creative and strategic thinkers balancing innovative thinking with commercial acumen
- Collaborative leader building cross functional teams across regions
- Able to identify communication opportunities across multiple media platforms
- Detail oriented, operates with precision and calm in fast paced environment
What the job involves
- Reporting to the Chief Brand and Customer Officer, this role is designed to lead the global communications strategy, focusing on maximizing earned media coverage and managing the brand’s reputation
- We are seeking a highly strategic PR and events executive with expertise in modern communications and a proven ability to deliver high-impact results
- As an internal ambassador, you will collaborate closely with cross-functional teams to partner on newsworthy ideas and events that enhance brand equity
- Build relationships with senior media contacts for coverage and ongoing opportunities on behalf of the brand
- Work closely with Brand Campaigns, Brand Relations and Buying to identify and lead strategy of exclusives and events execution
- Increase profiles for our spokespeople by identifying opportunities across diverse media outlets, speaking opportunities industry events to fully leverage our leadership opportunity
- Fully prepare spokespeople for any media or event activities with Q&A, Talking Points, Current business facts and figures, Journalist information, Activity Overview
- Attend all interviews or events with spokespeople
- Leverage your network of influencer contacts for opportunities to work together via our onsite content and on the ground events
- Global budget planning and management in collaboration with the internal teams
- Provide day-to-day clear direction and guidance to the regional PR teams to ensure all strategies and plans are aligned to Global PR strategies and are focused on securing results
- Continually research and identify opportunities for the brand in the to ensure cut through within the industry
Salary benchmarks
Our take
YOOX NET-A-PORTER (YNAP) is a leading online luxury and fashion retailer, consisting of four multi-brand platforms, connecting customers with the world's most coveted brands. Following its recent acquisition by Mytheresa, YNAP will continue to operate under its distinct identity, with Mytheresa focusing on luxury and YNAP maintaining its broader multi-brand approach.
With 5.3M customers in 180 countries, YNAP takes a localised approach, tailoring its offerings to meet the needs of clients around the globe. From its offices across the US, Europe, and APAC, to joint ventures with Alibaba in China and Symphony Investments in the Middle East, YNAP ensures that its global reach is both personal and impactful.
At the heart of YNAP's vision is its Infinity 2030 strategy, a forward-thinking commitment to sustainability and a circular fashion system. Drawing on over two decades of data and insights, YNAP continues to push the boundaries of innovation to elevate the shopping experience for its customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Company HQ
Shepherd's Bush, London, UK
Leadership
Alison Loehnis
(Ad Interim CEO & President)Joined YOOX NET-A-PORTER in 2007 as VP of Sales and Marketing, since then they have held multiple President roles and have been serving as the Ad Interim CEO since 2022. They are also the Non-Executive Director of lululemon and an Ambassador for Women Supporting Women at The Prince's Trust.
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