Senior Marketing Manager, Tradeshift
B2B Enterprise Growth Marketing
Supply chain payments platform
Be an early applicant
Supply chain payments platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To digitally connect every company in the world, creating economic opportunity for all by building technologies that help companies grow.
Role
Who you are
- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field
- 5+ years of experience in website optimisation, digital marketing, or lead generation
- Strong background in SEO, conversion rate optimization (CRO), and user experience (UX) best practices
- Proven track record of optimising websites for lead generation and improving conversion rates
- Excellent ability to understand personas, segments, ICP, consultative sales, complex enterprise sales processes and buying committees
- Fantastic enterprise product copywriting for web
- Very commercial so able to work with product, commercial, sales, senior management
- Proficiency with marketing tech stack (e.g., Marketo, Google Analytics, Demandbase, ZoomInfo, Cognism, LinkedIn promoted, PPC) and especially how to utilise them to drive leads
- Strong understanding of SEO principles and experience with keyword research and on-page optimization
- Experience with A/B testing and conversion rate optimisation tools
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Strong project management and organisational skills with the ability to manage multiple projects simultaneously
- Proficiency in content management systems (CMS), such as WordPress or Drupal
What the job involves
- This role is developing and executing strategies, programmes and motions to drive lead gen and conversion (i.e. closed/won revenue)
- The role holder will have accountability, for a number of solutions, for quality lead gen and conversion (defined and measured by achievement of targets monthly and annually for MQLs, SQLs, and closed/won revenue)
- As such, the scope of activity and interest is fully end to end: from top of funnel awareness, paid and organic campaigns, through to website CRO, through to working with SDRs and AEs to achieve closed/won
- The ideal candidate will have a strong background in acquisition strategies, digital marketing, paid and organic campaigns, conversion rate optimisation (CRO), web merchandising and product marketing, with a proven ability to drive high-quality leads
- This is a busy and hands on role
- You’ll be playing a key role in a marketing team of 10 people
- It’s ALL about quality lead gen and converted new logo revenue
- This role’s success will be measured on achievement of new logo targets, in particular SAL numbers and closed/won revenue targets
- Setting appropriate GTM strategy, tracking, metrics to achieve business targets for solutions
- Justifying, setting and monitoring budget required
- Take content from product and engagement teams internally and then write and present it to resonate and influence our target personas
- Change / improve / test existing value prop, copy and visuals on the web pages and on social to drive more demo requests
- Work very closely with SDR team and AE teams globally to get actionable feedback, understand the customer sales process, and ensure they have all the material/assets they need
- Use organic and paid media to drive leads which progress through to closed/won, and at target cost per acquisition rates
- Develop, run and optimise compelling campaigns across all marketing channels
- Analyse and present all required data to show impact, results, opportunities, results - using Google Analytics, Marketo and Salesforce
- Regularly report on KPIs, including traffic, engagement, conversion rates through the entire funnel
- Work with our internal partner team to achieve deeper relationships and revenue from our extensive partner base
- Identify assets and content required to generate and convert leads through the funnel
- Commission / specify / Work closely with content creators to ensure that that content is produced
- Oversee creative production of content in multiple formats
- Update and maintain relevant content across landing pages, blog posts, and product/service pages to maximise engagement
- Develop and implement strategies to optimise the website for capturing leads, focusing on improving landing pages, forms, and calls-to-action (CTAs)
- Identify key areas of improvement across the website to increase conversions and user engagement
- Align the website’s messaging, design, and functionality with lead generation goals
- Develop and execute SEO strategies to improve organic search rankings, increase website traffic, and enhance visibility
Our take
Digital networks have ushered in a transformative era for B2B SaaS companies, reshaping the landscape of product development. Notable platforms like Slack, LinkedIn, and Salesforce have paved the way for enhanced customer-company interactions, and Tradeshift has effectively extended this paradigm shift to cross-border supply chains.
Founded by a Danish duo with prior experience in the Danish National IT & Telecom Agency's e-invoice network, Tradeshift streamlines payment processes, facilitating trade, and organizing operations within retail, transportation, and manufacturing supply chains. Operating on a globally adopted cloud-based platform, Tradeshift navigated the turbulent waters of the 2010s and emerged as a late-stage startup, now boasting a valuation in the billions.
Tradeshift's fintech and cloud platform appear to have provided a long-awaited remedy for the longstanding challenges in cross-border trade. In 2018, the company secured investments from major players such as Goldman Sachs and American Express. Furthermore, in 2021, Tradeshift expanded its clientele into India and China and enhanced its suite of e-invoice and cross-border payment solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Aug 2023
$70m
LATE VC
Dec 2021
$200m
LATE VC
Total funding: $942.2m
Company benefits
- Health coverage, attractive vacation and leave policies, pension policy, paid paternity and maternity leave
- Hybrid virtual first way of working
- Fully comprehensive employee assistance program (EAP) globally
Company values
- One team, one mission: No individual contributor can get us to our goal alone. We're all on the same team, and we treat each other that way. We seek out opportunities to collaborate, regardless of with whom, when, or where
- Win for our customers first: When we listen to and take others' wants and needs to heart, we gain a deeper understanding of who they are and can create real value for them
- Never stop challenging the status quo: We continually challenge ourselves and others to do better; we challenge processes and systems that aren't working; and most of all, we challenge the notion that anything should go without being challenged
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Gert Sylvest
(Co-Founder)Currently Member of the Board of Directors for LanguageWire. Previously Consultant for the Danish Agency for Digitisation.
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