SEO & AEO Manager, Moonpig
Plus Bonuses
1-3 days a week in office
Online company for personalised cards, gifts and flowers
Be an early applicant
Online company for personalised cards, gifts and flowers
501-1000 employees
Be an early applicant
Plus Bonuses
1-3 days a week in office
501-1000 employees
Company mission
To help people connect and create moments that matter.
Role
Who you are
- Proven experience owning and delivering SEO growth in a complex retail or eCommerce environment, including high-stakes seasonal peaks
- Strong technical SEO expertise and experience partnering with Product and Engineering teams to influence delivery
- A track record of building compelling commercial cases to secure roadmap prioritisation
- Experience managing external partners or agencies with clear briefing, QA and performance management
- Working knowledge of AEO / answer-led / AI-influenced discovery, with the ability to define success metrics and manage risk in a fast-moving space
- Confident using analytics and search toolsets to diagnose performance, measure impact and shape recommendations
- An excellent communicator who can translate complexity into clarity
- Collaborative, pragmatic and comfortable working cross-functionally across markets
What the job involves
- We’re looking for an experienced SEO & AEO/GEO Manager to accelerate Moonpig’s organic growth and strengthen our brand visibility across traditional search and AI-led discovery
- Based in London (Hybrid working) and sitting within our Performance Marketing team, this is a strategic, commercially focused role at the heart of our Cards business
- You’ll own and evolve our SEO and AEO strategy across markets — ensuring we win high-intent demand, stay visible in a rapidly changing search landscape, and deliver peak-ready performance for our most important trading moments: Valentine’s Day, Mother’s Day, Father’s Day and Christmas
- You’ll work closely with Product, Design & Tech (PDT), country leads, and our Digital PR agency partner to turn search opportunity into prioritised, commercially justif
- Set and evolve Moonpig’s SEO + AEO strategy across markets, aligned to commercial priorities and customer needs
- Build and run an annual SEO + AEO trading calendar to ensure peak readiness for Valentine’s Day, Mother’s Day, Father’s Day and Christmas (planning, build, QA, launch, monitoring and post-peak review)
- Partner with Product, Design & Tech to diagnose, scope and deliver technical SEO improvements (crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data), embedding “SEO-by-design” into product development
- Create strong commercial prioritisation cases for technical SEO/AEO initiatives, clearly framing impact, trade-offs, risks and opportunity cost
- Lead the organic content programme via our Digital PR agency, setting direction, briefing standards, QA processes and optimisation cycles aligned to category goals and peaks
- Advance Moonpig’s AEO maturity by defining what success looks like, running structured discovery and converting insights into a measurable roadmap
- Establish monitoring and governance to identify success signals and mitigate risks, including visibility volatility, brand misrepresentation and competitive movement
- Produce clear, stakeholder-ready reporting that explains performance, commercial impact, next steps and required decisions
- Ensure the right SEO & AEO tooling is in place to identify high-impact opportunities and monitor competitor visibility, translating insight into action
- Act as a trusted partner to country leads, aligning global best practice with local nuance
- Simplify complex SEO and AEO concepts into clear, compelling guidance that brings stakeholders on the journey — especially during peak planning and delivery
Application process
- Stage 1: 20–30 minute Recruiter Screening Call
- Stage 2: 45-minute interview with the Hiring Manager and the current SEO & AEO team member to assess technical capability and experience
- Stage 3: Final interview with the Hiring Manager and one senior team member Our process may vary depending on role and availability. We keep candidates informed of any changes
Salary benchmarks
Our take
When Moonpig was founded in 2000, it bought into the idea that a personalised gift is always more meaningful, whether sent from the sofa, the commute, or the gym. Customers quickly bought into this vision, and Moonpig saw rapid growth culminating in its 2011 acquisition by Photobox for £120M.
Since then, Moonpig has seen continued success. Through expansion into new products such as flowers (Moonpig is now a top-3 online flower seller) and the development of its own app, Moonpig has established its place within the market for personalised gifts.
And it doesn't plan on slowing down anytime soon, as it looks to expand even further. Recent innovations have included the introduction of giant cards, and the company has also secured the ability to create exclusively branded ranges alongside Disney and Warner Bros. This commitment to innovation positions Moonpig to capture even more market share and strengthen its leadership in the industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Annual reviews
- Attractive annual bonus scheme - with increased earning potential based on business and individual performance
- Pension scheme where we match up to 5%
- Referral scheme with cash bonus available
- Interest-free travel loan
- Sharesave Plan - Save as you earn
- Generous staff Moonpig, Red Letter Days and Buyagift products
- Private medical insurance
- Private dental plan
- Life assurance paying 4x your salary
- Eye care vouchers
- Cycle to work scheme
- Free access to 24h mental health and wellbeing resource as well as one to one therapy sessions via Spill
- Dog-friendly offices
- Access to a broad range of training workshops and courses
- Technical and professional qualifications policy, allowing individuals to apply for a more formal professional qualification, using allocated individual allowance
- Career Conversations with your manager to create your Career Development Plan
- 25 days’ holiday plus 1 day per year of service (up to 30 days)
- Growing Your Family - 8 weeks paid supporting caregiver leave and 24 weeks full pay primary caregiver leave (based on qualifying criteria)
- Flexible working opportunities based on our Ways of Working - inclusive of Hybrid and Remote
- Summer Hours - We finish at 4pm on Friday's during the months of June, July and August
- Volunteering - 1 day - the equivalent of 8 hrs of time to give back - through a chosen charity or our MP Group Foundation
- Matched Funding Scheme - This scheme provides colleagues with a fundraising allowance to support causes close to their hearts
Company HQ
Farringdon, London, UK
Leadership
Catherine Faiers
(CEO)Previously Non-Exec Director at Allegro and COO of Auto Trader and Addison Lee. Was also Corporate Development Director at Trainline and a Director at DC Advisory.
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