Senior SEM Manager, Canva
$150-232k
+ Equity
Publishing and design platform
Be an early applicant
Publishing and design platform
1001+ employees
Be an early applicant
$150-232k
+ Equity
1001+ employees
Company mission
To empower businesses to design anything, and publish it anywhere.
Role
Who you are
- You have 6+ years of hands-on experience managing complex, large-scale global SEM and Shopping accounts across multiple product lines and businesses (B2C, B2B, SaaS, e-commerce), consistently achieving both efficiency and volume targets in-house/client-side (without an agency). Performance Max campaign experience is a bonus
- You have a deep understanding of core platforms, tools, and algorithms (e.g., Google Ads, Microsoft Ads, SA360) and have used bid management tools such as SA360, Marin, Adobe Media Optimiser, or Kenshoo
- You have worked with AdTech/Data teams to brainstorm and prioritize platform and measurement requirements
- You’re a stickler for details and thrive on using spreadsheets. You’re comfortable with numbers, statistics, and large datasets to identify trends, optimize campaigns, and make informed decisions
- You live and breathe SEM, staying up-to-date with the latest industry trends
- You have a strong desire to execute, drive impact, and approach projects—big and small—with a sense of urgency
- You are able to confidently navigate ambiguity, turning chaos into clarity
- You’re willing to be hands-on—no task is too big or too small
What the job involves
- Campaign Management & Optimisation: Manage and optimize SEM campaigns: analyzing performance data, writing ad copy, reviewing search term reports, and more. Own your portfolio of accounts and campaigns to meet user and revenue goals
- Lead Key Strategic Initiatives & Contribute to Global Strategy: Take ownership of major global SEM projects and initiatives in close collaboration with cross-functional teams and external partners. Leverage your expertise to guide SEM strategy in partnership with international country managers, ensuring Canva’s vision of empowering the world to design is confidently achieved
- Stakeholder Management & Influence: Work effectively with stakeholders at all levels of the organization and collaborate with cross-functional teams that enable the SEM team’s success. Manage and motivate external partners to support Canva’s unique needs and rapid growth
- Make Complex Things Simple: Identify new ways to boost performance and streamline processes, while demonstrating the effectiveness of our marketing investments
- Ad Hoc Tasks & Projects: Every day is different in SEM—be ready to jump in on special projects, troubleshooting, and ad hoc tasks as needed
- Share Our Wins & Learnings: Provide accurate, timely weekly reports on campaign performance to the team and wider stakeholders
- Be a Market Leader & Subject Matter Expert: Stay ahead of industry trends and competitor activity, ensuring Canva remains optimized for both current and future technologies
- Be a Team Player: Contribute to other marketing, product, and growth activities as needed
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and collaboration platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with 85% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Flexible working
"There is plenty of flexibility when it comes to the exact time I can start and finish work on any given day as long as I deliver on my..."
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Flexible hours and a hybrid working model which values work-life balance and gives you the option to choose how you best work
- Equity options to be truly a part of the Canva journey Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development
- Our very own Canva University, internal coaching and Employee Assistance Programs to help you be your best self
- An annual Vibe & Thrive allowance for you to spend as you choose on personal education, wellbeing, home office and social connection. You know better than anyone how to Vibe & Thrive!
- Virtual and in-office clubs, events and celebrations for you to connect with your teammates
- Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in
- Support for family and carers including a parental leave policy that prioritises inclusivity recognises the diverse representations of modern families
Company values
- Make complex things simple - You aim for the most simple, intuitive and effective solution to any problem.
- Set crazy big goals and make them happen - If you like to dream big, and take on challenges that both scare and excite you, you’ll love uniting with a team to achieve a common goal.
- Be a force for good - You want to make Canva and the world a better place through positive actions.
- Empower others - Learning to share your lego is key to the Canva experience. Change is constant, so we all need to be able to adapt, pass on our knowledge, and learn new skills.
- Pursue excellence - Leading by example and maintaining a high bar is how you can pursue excellence at Canva.
- Be a good human - Respect, kindness and open minds drive this value. We appreciate and accept everyone for who they are, as they are. This counts for you too!
Company HQ
Surry Hills, NSW
Articles
Leadership
Cameron Adams
(CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
Salary benchmarks
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Diversity, Equity & Inclusion at Canva
Jennie Rogerson (Head of People)
- https://www.canva.com/newsroom/news/The-importance-of-diversity-at-Canva/
- https://www.canva.com/newsroom/news/cultural-appreciation-day-2023/
- Https://www.canva.com/newsroom/news/celebrating-sydney-worldpride-2023/
- https://www.canva.com/newsroom/news/sydney-worldpride-partnership-2023/
- https://www.canva.com/newsroom/news/meet-the-makers-pride-edition/
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