Director of Brand Social, Upstart

• This role is ideal for a builder — someone equally comfortable shaping long-term strategy and doing the work required to get something new off the ground
• 10+ years of experience across social media, content, brand, or community leadership with at least 5 years spent managing teams
• Proven experience building or scaling a social function including: strategy → operating model → execution → measurement
• Demonstrated success using social content to drive brand and business outcomes (awareness, consideration, engagement, or conversion)
• Experience developing business cases, setting and managing budgets, forecasting impact, defining KPIs, and communicating results to senior leadership
• Hands-on proficiency with a modern social stack including: Publishing and management (Sprout, Sprinklr, or equivalent), Listening and monitoring (Brandwatch, Sprinklr, or similar), Attribution and measurement integrations Salesforce, HubSpot, or similar)

Desirable

• As Upstart’s Brand & Creative Team, we shape and elevate the brand across all surfaces, ensuring our website and content are discoverable, engaging, and strategically optimized for growth. This role will be a key part of our "Web Tiger Team", working alongside our Lead Web & Experience Designer to drive organic discoverability, SEO, brand content strategy, and conversion optimization
• As the founding Director of Social Media at Upstart, you will build our social presence — defining who we are, how we show up, and how we build relationships with our communities
• This is a hands-on leadership role and a team-of-one to start, with the opportunity to grow your dream team over time
• You will set the vision, strategy, operating model, and measurement framework for social, while also rolling up your sleeves to create, experiment, and ship
• You will own organic social including content and creator strategies, community engagement, and social governance. You will be responsible for building business cases, forecasting impact, defining KPIs, and partnering with Paid Media and Growth to extend brand and campaign impact across channels
• This is a highly visible role with the opportunity to be a key driver in making Upstart a beloved brand, cultural icon, and household name
• Create a distinctive, recognizable Upstart social persona and consistent presence across platforms
• Build measurable growth in reach, engagement quality, creator program impact, and campaign extension performance
• Stand up repeatable systems (OKRs, dashboards, rituals) that make social scalable over time
• Set content strategy and activation roadmaps to support and achieve brand messaging goals
• Establish the roadmap, budget, and hiring plan to grow the function responsibly