Junior Performance Marketing Manager, Live Nation
German Speaking
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- High affinity for e-commerce, online marketing, and web services
- Ideally, you have worked already with online marketing tools (e.g. Google Ads, Meta Business Manager, Google Analytics)
- High level of initiative and very good organizational skills
- Very good German and English skills – the office language is German
- A passion for performance marketing and the live industry
- Proven problem-solving capability to develop opportunities
- Excellent communication (written and verbal) and interpersonal skills
What the job involves
- The marketing team is responsible for advertising our many events on Ticketmaster with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters. We are fans ourselves and are looking for someone passionate about the live entertainment industry to become an integral part of our team
- We’re looking for a Junior Performance Marketing Manager who is passionate about live entertainment to drive engagement and sales via our B2C marketing channels
- Working closely with the Senior Performance Marketing Manager and the general Marketing team the successful candidate will be responsible for B2C marketing for Music, Arts, Comedy, Events, Festivals and Sports
- Designing, managing and executing the user acquisition campaigns across paid media channels (Facebook, Google, Paid Social, Search, Display, Ad Networks)
- Monitoring the performance and continuously optimising the campaigns based on a data-driven approach to ensure efficiency
- Ensuring proper tracking, analysis and reporting
- Conducting research, analyses and reports through which you will identify growth potentials, best practices, optimizations and risks
- Monitor activities of competitors and provide feedback
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 62 more jobs at Live Nation