Senior Creator, Program Manager, SharkNinja
$120-137k
+ ESPP
3 days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$120-137k
+ ESPP
3 days a week in office
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 5–7 years in influencer marketing, creator management, or social operations — with meaningful experience managing high-volume creator programs at a consumer brand or agency
- Proven track record building or scaling creator program infrastructure (not just executing within it)
- Expert-level fluency with creator platforms (CreatorIQ, Mavrck, Mavely, or equivalent)
- Strong analytical capability — comfortable owning performance reporting and turning data into decisions
- Experience with TikTok Shop, affiliate creator models, and UGC amplification via paid media
- Collaborative communicator who can operate at the creator level and the executive level
What the job involves
- SharkNinja is looking for a Senior Creator Manager to lead and scale our mid-tier and micro creator program across the brand portfolio. This is a senior individual contributor role — you will own strategy and execution for a large, complex creator roster, drive program infrastructure, and set the bar for creator quality, content performance, and operational rigor
- You will serve as the internal expert on creator program design, mentoring more junior team members while owning the most complex creator relationships and cross-functional workflows yourself
- Creator program strategy and operations: Lead end-to-end creator program design and execution across TikTok, Instagram, and YouTube. Develop tiering frameworks, sourcing criteria, and briefing standards that scale
- High-volume roster management: Own a large portfolio of mid-tier and micro creators — from sourcing and vetting to contracting, content review, and off-boarding. Maintain an always-on, high-quality pipeline
- UGC and content infrastructure: Build and continuously improve the systems, tools, and templates the team relies on — databases, brief libraries, onboarding flows, content review trackers, and performance dashboards
- Performance and optimization: Own program-level KPI reporting. Translate creator and content performance data into clear recommendations. Lead monthly program reviews with stakeholders
- Cross-functional leadership: Act as the connective tissue between Creator, Influencer, Paid Media, and Social teams. Drive alignment on creator output priorities and ensure content is fit for paid amplification and whitelisting
- Team mentorship: Guide and support junior Creator Managers and coordinators. Establish standards, review work, and serve as an escalation point for complex creator situations
- This is not a campaign management role or a macro influencer role. It is a senior operator who elevates the entire program — someone who builds infrastructure, sets standards, and makes the work of the team around them better
- This is not a remote role, it will be on site 3x a week in our Needham HQ or NYC location's
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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