Director of Content and Digital Marketing, Forward Networks
$225-260k
Office located in Santa Clara, CA
Mathematically-accurate network modeling
Be an early applicant
Mathematically-accurate network modeling
201-500 employees
Be an early applicant
$225-260k
Office located in Santa Clara, CA
201-500 employees
Company mission
To transform networks to be agile, predictable, and secure.
Role
Who you are
- 10+ years of experience in enterprise software, SaaS, content marketing, digital marketing, or related disciplines
- Proven track record developing content and digital strategies that drive audience engagement, pipeline creation, and business growth
- Strong editorial instincts with exceptional written and verbal communication skills
- Experience managing corporate websites, SEO programs, content operations, and digital experiences
- Demonstrated ability to translate complex technical concepts into clear, compelling narratives for both business and technical audiences
- Experience partnering with Product Marketing, Demand Generation, Executive Communications, Product Management, and senior leadership teams
- Familiarity with AI-powered content creation, workflow automation, and modern content operations practices
- Strong analytical mindset with experience using data and performance insights to optimize content investments, digital experiences, SEO performance, and business outcomes
- Experience building and leading teams across content, digital marketing, social media, and web functions
- Familiarity with enterprise software and SaaS business models, including how marketing, sales, and customer success work together to drive adoption and growth
- Bachelor's degree required; advanced degree a plus
What the job involves
- We are seeking a Director, Content and Digital Marketing to lead our global content strategy, digital presence, and organic growth initiatives
- This is a critical leadership role that combines storytelling, editorial leadership, digital marketing, and modern content operations
- You will own the corporate website, SEO strategy, social media programs, editorial calendar, and content engine that power awareness, engagement, pipeline creation, and category leadership
- Working closely with Product Marketing, Demand Generation, Executive Communications, Product Management, and company leadership, you will translate complex technical concepts into compelling content that resonates with enterprise and government audiences worldwide
- You will establish scalable, AI-enabled content workflows, build a high-performing team, and create the systems that enable Forward to tell its story consistently and effectively as the company grows
- This position reports to the Chief Marketing Officer
- Own and evolve the corporate website, ensuring it effectively communicates company positioning, supports demand generation objectives, and delivers an exceptional digital experience
- Develop and execute the company's SEO strategy to increase visibility, organic traffic, audience engagement, and pipeline contribution
- Develop and manage the global editorial calendar, aligning content to key audiences, market trends, product priorities, and company initiatives
- Lead the creation and production of content assets that support the entire buyer journey, including blog posts, executive thought leadership, LinkedIn content, web copy, customer stories, solution briefs, white papers, ebooks, videos, and other digital assets
- Partner with Executive Communications to produce executive content, including blogs, articles, speaking support, and thought leadership initiatives
- Support product launches, integrated marketing campaigns, and demand generation programs with compelling content and digital experiences
- Own the company's organic social media strategy and execution across key channels
- Collaborate with Product Marketing, Product Management, Sales, Customer Success, and subject matter experts to identify stories, insights, and content opportunities
- Establish scalable content operations and AI-enabled workflows that improve efficiency, consistency, and content performance
- Measure and optimize website, content, SEO, social, and campaign performance using engagement, conversion, pipeline, and attribution metrics
- Build, mentor, and lead a high-performing team spanning content, digital, social, and web disciplines
Our take
The rapid flow of data from inside and outside organisations has rendered top-down planning difficult, and often ineffective, especially in an enterprise network setting. Forward Networks provides a solution by creating digital twins of a company's network architecture so planners and developers can see how their activities will affect operations across the entire network.
Although digital twinning is relatively new, there is already intense competition for this space. Forward Networks has carved out a unique niche in focusing on enterprise networks rather than the organisation as a whole, a focus which is needed given the complexity of modern hybrid networks which can span several cloud environments.
In 2023, Forward Networks completed a Series D funding round led by MSD Partners, with participation from Goldman Sachs, one of its long-term customers. This investment has supported the business in further developing its product, expand the services available to its customers, and scaling its core team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
95% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2023
$50m
SERIES D
Oct 2019
$35m
SERIES C
Total funding: $112.5m
Company benefits
- We’re an agile team and early-stage company with plenty of opportunities to grow, as a company and as individuals.
- Every team member receives a compensation package that includes equity, so we can grow together.
- We offer top-grade insurance, with medical, dental, and vision benefits for you and your family.
- Vacations, holidays, family days. With no tracked time off, you can go as long as it’s okay with your manager.
Company HQ
Santa Clara, CA
Leadership
David Erickson
(Co-Founder & CEO)Was Director of Course Content and Instructor at SDN Academy, a Graduate Research Assistant at Stanford University and Member of Technical Staff at big switch networks.
Brandon Heller
(Co-Founder & CTO)Was Director of Course Content and Instructor at SDN Academy. Prior to that, they interned at Google, Hewlett-Packard and Emerson Motor Company.
Nikhil Handigol
(Co-Founder & Chief AI Officer)Was Director of Course Content and Instructor at SDN Academy, as well as a Member of Technical Staff at ON.Lab and Research Assistant at Stanford University.
Peyman Kazemian
(Co-Founder)Was Director of Course Content and Instructor at SDN Academy, and a Researcher and Teaching Assistant at Stanford University. Also in terned at Google and Ericsson.
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