Product Manager, Laka
D2C Growth
More information about location
Collective Cover for Cyclists
Job no longer available
Collective Cover for Cyclists
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
We exist to rewrite the rules of insurance so it’s something people stand with, not against. That’s why we’re building a collective that gets stronger as it grows, covering each other as we fight against the broken and archaic in the pursuit of better.
Role
Who you are
- Bringing 3-5 years of proven experience in product management, ideally gained within consumer-focused environments
- Demonstrating genuine enthusiasm and empathy for cycling (we'll equip you with all the latest cycling industry knowledge)
- Leading rigorous and structured product discovery and priotisation processes, leveraging both quantitative data and qualitative user insights
- Writing clear, precise, and actionable requirements to guide Insurance, Design and Engineering teams effectively
- Excelling in cross-functional communication, enabling seamless collaboration and efficient product development processes
- Consistently delivering impactful product initiatives that drive measurable business objectives
- And just so you know, Insurance experience isn't required (for most roles). We'll teach you anything you need to know and upskill you if needed
What the job involves
- As the Product Manager focused on the growth of our Retail business, you'll take ownership of your specific roadmap and backlogs for your product area, working to improve the attractiveness of our products, drive product adoption and retention
- Day-to-day you'll work on our D2C digital insurance experience from discovery to delivery
- You'll tightly collaborate with Engineering, Design, Go-to-market and Insurance to focus on what's most important and continuously improve the experience of our riders
- With a deep understanding of Laka's ethos, riders, products and brand, your strategies will help make our collective vision a reality through developing products and services that not only are fit-for-purpose, but that surprise and delight (in a positive way!)
- Define and execute the strategy for our riders, clearly shaping our retail product roadmaps
- Own the end-to-end product proposition, collaborating with our pricing, insurance product and go-to-market team
- Drive customer growth initiatives through effective onboarding strategies, proactive upselling and cross-selling, and retention-focused lifecycle management
- Continuously build and leverage customer insights in collaboration with the go-to-market teams to ensure products are tailored effectively for each market
- Work closely with the Product Lead for Commercial to leverage synergies across both roadmaps for our riders and partners
- Identify and pursue opportunities to expand our product offerings into new countries, additional insurance categories, and complementary services
- Lead collaboration with the Platform team on integrating acquired businesses and managing complexity to ensure seamless transitions
- Closely collaborate with Design and Engineering teams to translate customer insights into clearly defined features, managing delivery from concept to launch
Our take
Unlike the typical insurance models, Laka's model requires customers to only pay for the true cost of cover. At the end of each month, the cost of any claims is split fairly between customers, with the individual’s maximum premium capped at the market rate.
If there is no claim, the premium that month is zero. Laka is already much-better aligned with customers, because of the fact that fewer claims mean lower costs for the entire Laka customer base. Laka makes money by adding 25% when a claim is made, so the company doesn't make money unless they're adding value.
The company effectively offers a profit share to its customers, encouraging improved behaviour as they stand to benefit from taking better care. The test for Laka to build a huge business will be moving this model out of bike insurance and into other verticals - particularly e-mobility, which it hopes to do with its new funding chest.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible & remote working
- Competitive pay and share options
- Professional development fund
- Employee mental health support through Spill
- Awesome company offsites
- Dog friendly office
- Weekly online all hands meetings
- Team lunch on us weekly
Company HQ
Whitechapel, London, UK
Leadership
Jens Hartwig
(CPO)Previously worked for a startup incubator that specialises in InsurTech companies, most recently as COO
Ben Allen
(CTO)15+ years development experience, most recently as Head of Engineering for Advance Global Capital
Tobias Taupitz
(CEO)Background in finance, having worked for both KPMG and Barclays before starting Laka
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