Director of Marketing, Cytovale

• This role requires a seasoned marketing professional with a strong background in enterprise-level marketing, product launch, omnichannel promotions, and experience in managing disruptive technologies
• The ideal candidate will be a strategic thinker with a proven track record in leading marketing teams, collaborating across functions, and driving successful outcomes in a startup environment
• Minimum of 10 years of experience in marketing, with a focus on enterprise-level marketing within the acute care hospital sector
• Proven experience in leading successful product launches and omnichannel promotional campaigns
• Strong background in strategy development, pricing, segmentation, targeting, and positioning
• Experience managing disruptive technologies in a startup environment
• Demonstrated ability to lead and develop high-performing teams
• Proficiency with Microsoft Office and marketing automation tools
• Ability to travel 25%-35% of the time
• MBA preferred

Desirable

• We are hiring a Director of Marketing to help lead marketing efforts for the novel IntelliSep sepsis test
• This will be a highly visible position with exposure to executive leadership within the organization and key opinion leaders within the sepsis space
• The Director of Marketing will play a critical role in shaping the strategy and execution of marketing initiatives that drive market adoption and growth
• Position Summary The Director of Marketing will be responsible for developing and executing comprehensive marketing strategies that drive product adoption and market penetration in the acute care hospital sector
• Develop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption
• Lead the planning and execution of product launches, ensuring alignment with sales, product, and clinical teams
• Drive omnichannel marketing efforts, leveraging digital, print, and in-person channels to reach multiple stakeholders within acute care hospitals
• Manage and mentor a high-performing marketing team, fostering a collaborative and innovative work environment
• Collaborate with cross-functional teams, including sales, product management, and R&D, to ensure marketing efforts are aligned with business objectives
• Develop and execute pricing, segmentation, targeting, and positioning strategies to maximize market potential
• Oversee the management of marketing automation tools and CRM systems to optimize lead generation, nurturing, and conversion
• Maintain a deep understanding of the competitive landscape and market dynamics to inform strategy and decision-making
• Ensure all marketing activities are patient-centric and aligned with the company’s mission and values
• Monitor and report on marketing performance metrics, making data-driven adjustments to enhance effectiveness and ROI
• Foster a "yes we can" mindset within the team, promoting collaboration and innovative problem-solving