Principal Product Designer, KatKin
£90-105k
More information about location
3+ days a week in office (Farringdon, London)
Cat health
Be an early applicant
Cat health
101-200 employees
Be an early applicant
£90-105k
More information about location
3+ days a week in office (Farringdon, London)
101-200 employees
Company mission
To build a world-leading personalised nutrition and wellness brand for cats and their parents.
Role
Who you are
- You’re deeply passionate about UX and UI design, with strong experience designing digital products. Experience in subscription-based DTC products is a plus
- You’re fluent in both web and mobile design; experience designing native apps is a bonus
- You’re confident using modern design, prototyping, and research tools (e.g., Figma, Loveable) to explore and communicate ideas effectively
- You’re collaborative, pragmatic, and outcome-oriented, able to align diverse stakeholders while staying focused on customer value
- You communicate clearly and with purpose, whether through prototypes, slides, async docs, or live walkthroughs
- You’ve directly influenced customer retention or growth, and understand how to balance user value with business outcomes
- You’re a creative thinker who knows how to challenge conventions and spot opportunity in constraint
- You have a systems mindset, able to zoom out to see patterns and zoom in to refine components down to the pixel
- You are versatile; you can be hands-on with delivery, and you can also look further afield to strategise for the future
- You’re a self-starter who thrives in ambiguity, asks the right questions, and moves ideas forward with clarity and energy
- You love a fast-paced, evolving environment, and are comfortable making progress with imperfect information
What the job involves
- As Senior Product Designer, you’ll play a pivotal role in shaping the journeys that build meaningful connections with our customers
- From new cat parents looking to give their kittens the best start in life, to struggling cat parents seeking advice and alternatives, you will be creating innovative solutions to solve their problems effectively
- Reporting to the Senior Product Manager, your primary focus will be on retention, especially enabling self-serve, driving organic cross-sell, and fostering continuous engagement and customer satisfaction
- You will collaborate closely with the Retention team and Customer Experience team to craft thoughtful and high-performing experiences across the entire lifecycle of customers
- From empowering cat parents to tailor KatKin to their lifestyles, to providing timely support in their cat care routines, you’ll play a key role in shaping KatKin’s Digital Product to be a trusted companion for cat parents
- You will lead the evolution of our Digital Product Design System and the implementation of a component library with strong input from the team, empowering them to move faster with exceptional quality, consistently
- You will champion best-in-class UX practices. Working in a product trio, you will also have great influence in product roadmap, strategic project executions, and the team’s ways of working
- We’re building one of the most respected product design teams in London, where craft, strategy, and culture meet. You’ll help shape that
- Own the retention experience: Lead the end-to-end design of critical journeys that improve onboarding, customer loyalty, satisfaction, and lifetime value. Owning key product metrics measuring self-serve, cross-sell and NPS
- Turn insight into action: Plan and conduct user research to deeply understand our customers, validate ideas quickly, and guide product decisions
- Design from idea to impact: Bring initiatives to life, from early exploration and prototyping, through launch and continuous iteration
- Elevate design systems: Evolve and strengthen KatKin’s Digital Product Design System, implement and scale a component library that boosts design quality and velocity across teams
- Collaborate across functions: Working as a product trio with PM and Engineering, whilst maintaining close collaboration with Growth, Brand and CX to deliver solutions that are cohesive and customer-obsessed
- Mentor and elevate: Pair with other designers to exchange feedback, share approaches, and foster a strong design culture across the team
Application process
- If your answers to the application questions about your interest in KatKin and this role is generated by AI, your application will be automatically rejected. We’re looking for your genuine motivations
Salary benchmarks
Our take
Global cat food spend is a $34 billion market and the fastest-growing segment within pet food. $8bn of this is premium spend and it's increasing 1% year-on-year. This is driven by both the humanisation of pets and owners' own desire for fresh, all-natural foods. Despite the rise of fresh pet food, particularly is the US where the concept is well proven by NomNomNow, Farmer's Dog and MyOllie, cats have been left behind by new entrants. This is nothing new - cats continue to be the industry underdog as legacy FMCG companies have never formulated cat food for cats as obligate carnivores despite it being an absolute biological necessity.
KatKin aims to revolutionise how parents feed cats by bringing fresh, personalised, and species-appropriate nutrition to market. It's doing this through world-leading expertise, using technology for in-house production and personalisation, to offer the best possible food for every cat and its parents.
All KatKin recipes are expertly formulated for cats, complete and balanced, and made using only the finest, human-grade ingredients. The daily meals are individually portioned and steam-cooked in KatKin's London kitchen.
All the recipes are formulated by Dr. Justin Shmalberg, the Chief Nutrition Officer at Katkin - a world-leading veterinary nutritionist and a passionate advocate for fresh food for pets. The brand celebrates cats as companions at the heart of the home, and while it's laser-focused on its core food proposition, the company is using 2023 Series A funding to create personalised health plans for cats and invest in scientific research into cat nutrition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2022
$24.9m
SERIES A
Oct 2020
$6.2m
SEED
Total funding: $33.2m
Company benefits
- Competitive salary and a MacBook
- Career defining opportunity in being instrumental to scaling our brand, fast
- 25 days holiday every year plus your birthday off
- Discount for KatKin fresh meals
- AXA Health Insurance including optical and dental
- Yearly personal development budget
- Company pension
Company HQ
Clerkenwell, London, UK
Leadership
Brett O'Farrell
(Co-Founder)Previously Supervisor and Chartered Accountant at KPMG for 3 years and Investment Manager at Schroder Adveq for 2 years. Also previously a Venture Partner at Blossom Capital.
Nikki O'Farrell
(Co-Founder)Previously Sales Executive at Mark 1 Media for 1 year and Account Manager at The Hardy Boys for 3 years.
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