Director of B2B Website Engagement, Trustpilot
9 Month Fixed Term Contract, Maternity Cover
+ Bonus
Consumer review website
Open for applications
Consumer review website
501-1000 employees
Open for applications
+ Bonus
501-1000 employees
Company mission
To bring people and businesses closer together to create ever-improving experiences for everyone.
Role
Who you are
- Extensive digital marketing experience and specifically experienced in developing and optimizing global, multi-brand marketing websites
- B2B SaaS experience
- Knowledge of SEO best practices and implementation
- Experience with aligning organic marketing to paid media to support a holistic acquisition strategy
- Deep understanding of website KPIs and performance metrics
- Experience of producing website strategies that encompass visual and UX/UI design
- Knowledge of website optimization, site tagging, UX, and conversion rate optimization
- Excellent written and verbal communication skills, especially when presenting ideas to senior management
- Ability to stay organized and execute multiple projects simultaneously under strict deadlines
- Demonstrated capacity to cultivate strong relationships within the organization
- Management experience
- Familiarity with marketing ad platforms and other software - such as Contentful, Figma, Optimizely, Google Analytics, JIRA, Google Optimize, Hubspot, Google Search Console, SEMRush, Google Ads, Facebook & LinkedIn Ads Manager, etc
What the job involves
- Trustpilot is embarking on an exciting new phase of growth, and we invite you to join us in shaping our journey at this pivotal moment
- As Director, B2B Website Engagement, you will spearhead the digital strategy for developing and growing organic acquisition for Trustpilot across our web properties
- Reporting to the Senior Director of Performance Marketing, you will play a pivotal role in shaping how we differentiate and win across our target markets, developing a meaningful narrative for our audiences and understanding how to capture and best engage those audiences in a web setting to effectively drive revenue and increase retention
- As a digital native, you will be focused on developing the B2B website for Trustpilot as our primary marketing channel: increasing our level of organic site visitors, and creating a rich and engaging experience for all users
- You will manage a team of specialists and work closely with our product team to support the development and execution of a joined-up digital marketing strategy that meets our global acquisition goals and regional commercial targets
- This role is a 9 month maternity contract
- Developing a content-led organic digital marketing strategy with clearly defined success metrics and KPIs
- Act as the key marketing stakeholder for the Trustpilot for Business website, focusing on delivering delightful customer experiences with a focus on engagement and repeat visits, and supporting optimisation and conversion
- Work closely with our Product team to co-own our CRO roadmap; developing and executing on the roadmap; and tracking the performance of testing initiatives
- Manage relationships with content marketing, brand, engineering, development teams & agencies to ensure completion of website deliverables
- Develop a focus on website reporting to produce regular executive reports on KPIs and tracking performance improvements
- Conducting competitive analysis and market research to identify opportunities to use design thinking to drive audience engagement
- Managing internal SEO specialists, and acting as a key internal stakeholder with Commercial, Product, Technology & Operations teams to capture cross-functional website needs to inform a centralized development roadmap, and integrate business needs into the overall Martech roadmap
- Work closely with product and development teams to identify and drive impactful website improvements
- Interpret and socialize data and reporting dashboards that measure success of Trustpilot For Business website
- Cultivate relationships with commercial and marketing leaders across the organization to align digital marketing to global and regional business goals
- Overseeing digital attribution and user interaction tracking, plus the development and leveraging of reporting dashboards
- Deputise for Senior Director of Performance Marketing with leadership responsibilities as required
Salary benchmarks
Our take
Fuelled by the rise of the consumer voice, Trustpilot started out from the vision that a brand's future is trust and transparency powered.
Since launching, Trustpilot has over 167 million reviews across the 714,000+ websites on its platform, with new reviews being added every single second. The company works hard to make sure customers are reading reviews based on real experiences and take an active stance in combating fake reviews. This includes forming a partnership with Veriff to offer identity verification services to the community.
Trustpilot earns a majority of its revenue from companies that subscribe to its services. This enables companies to collect reviews at key moments in customer journeys, showcase their reviews elsewhere, and unlock customer insights. The company is entering a new period of growth as it navigates a renewed strategic direction, fuelled by a successful IPO in 2021.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2019
$55m
SERIES E
Jan 2017
$7.3m
LATE VC
Total funding: $179.2m
Company benefits
- Maternity & Paternity pay
- Train travel scheme
- '20% time' - work on anything you’d like
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Pension and life insurance
- Full access to Headspace
- Regular events and socials
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- And more! (Varies by location)
Company HQ
København K, København
Leadership
Peter H. MĂĽhlmann
(CEO)Started the company when his parents started shopping online. At the time, they were studying at Aarhus University
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