Growth Manager, Moonpig
12 Month FTC
+ Bonuses
1-3 days a week in office
Online company for personalised cards, gifts and flowers
Open for applications
Online company for personalised cards, gifts and flowers
501-1000 employees
Open for applications
+ Bonuses
1-3 days a week in office
501-1000 employees
Company mission
To help people connect and create moments that matter.
Role
Who you are
- Ideally 4+ years’ experience in B2B growth, demand generation, performance, or growth marketing
- Worked in a high-growth startup environment, ideally Seed to Series A, and are comfortable with pace and ambiguity
- Have strong, hands-on experience running paid campaigns across Google, LinkedIn, Meta, and Bing
- Confident using HubSpot for automation, workflows, reporting, and attribution
- Driven both sales-led demand generation and product-led growth initiatives
- Have a solid understanding of CRO, web optimisation, funnel analytics, and SEO
- Run or supported organic social media and content for a B2B brand
- Comfortable creating simple creative assets for ads and social channels
- Highly analytical, data-driven, and confident owning performance metrics
- Communicate clearly and collaborate well across product, design, PR, and commercial teams
- Enjoy taking ownership, bringing ideas to the table, and making a measurable impact
What the job involves
- This is a hands-on, high-impact role with ownership across growth, demand generation, and brand marketing
- You’ll build and scale our growth engine across both product-led (self-serve) and sales-led motions, while also shaping how Moonpig for Business shows up in the market through brand, content, and PR
- You’ll work closely with the Commercial & Growth Lead and cross-functional partners, owning channels, experiments, and outcomes in a fast-moving environment where your work directly drives impact
- If you enjoy ownership, solving problems, and moving quickly from idea to impact, this role is for you
- Build and optimise sales-led demand generation to drive high-quality pipeline for the commercial team
- Develop product-led growth journeys including onboarding, self-serve funnels, activation triggers, and nurture flows
- Own performance marketing across Google Ads, LinkedIn, Meta, and Bing, leading testing roadmaps and scaling high-performing channels
- Allocate and optimise a monthly performance marketing budget, with lead generation as the primary KPI
- Partner with product to identify friction points, conversion barriers, and opportunities for growth experiments
- Own analytics and performance tracking across both PLG and sales-led funnels
- Lead organic social strategy and execution for Moonpig for Business
- Own HubSpot end-to-end, including automation, workflows, scoring, attribution, dashboards, and reporting
- Build lifecycle and nurture journeys for PLG users and sales-qualified prospects
- Collaborate closely with sales to improve routing, qualification, and follow-up
- Own brand and content marketing for Moonpig for Business, supporting case studies, landing pages, blog posts, and campaign messaging
- Manage day-to-day collaboration with our external PR agency, coordinating coverage, thought leadership, and brand-building moments
- Lead website optimisation, including A/B testing, landing page creation, and conversion rate improvements
- Own SEO strategy, including keyword research and on-page optimisation
- Create simple ad and social creatives using tools like Canva and AI design platforms, collaborating with design on higher-fidelity assets when needed
Application process
- Stage 1: 15-30 mins Recruiter call
- Stage 2: 30-45 mins Interview with the Hiring Manager
- Stage 3: 60 minute small task and final interview with the Hiring team
- Offer! 🎉
Salary benchmarks
Our take
When Moonpig was founded in 2000, it bought into the idea that a personalised gift is always more meaningful, whether sent from the sofa, the commute, or the gym. Customers quickly bought into this vision, and Moonpig saw rapid growth culminating in its 2011 acquisition by Photobox for £120M.
Since then, Moonpig has seen continued success. Through expansion into new products such as flowers (Moonpig is now a top-3 online flower seller) and the development of its own app, Moonpig has established its place within the market for personalised gifts.
And it doesn't plan on slowing down anytime soon, as it looks to expand even further. Recent innovations have included the introduction of giant cards, and the company has also secured the ability to create exclusively branded ranges alongside Disney and Warner Bros. This commitment to innovation positions Moonpig to capture even more market share and strengthen its leadership in the industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Annual reviews
- Attractive annual bonus scheme - with increased earning potential based on business and individual performance
- Pension scheme where we match up to 5%
- Referral scheme with cash bonus available
- Interest-free travel loan
- Sharesave Plan - Save as you earn
- Generous staff Moonpig, Red Letter Days and Buyagift products
- Private medical insurance
- Private dental plan
- Life assurance paying 4x your salary
- Eye care vouchers
- Cycle to work scheme
- Free access to 24h mental health and wellbeing resource as well as one to one therapy sessions via Spill
- Dog-friendly offices
- Access to a broad range of training workshops and courses
- Technical and professional qualifications policy, allowing individuals to apply for a more formal professional qualification, using allocated individual allowance
- Career Conversations with your manager to create your Career Development Plan
- 25 days’ holiday plus 1 day per year of service (up to 30 days)
- Growing Your Family - 8 weeks paid supporting caregiver leave and 24 weeks full pay primary caregiver leave (based on qualifying criteria)
- Flexible working opportunities based on our Ways of Working - inclusive of Hybrid and Remote
- Summer Hours - We finish at 4pm on Friday's during the months of June, July and August
- Volunteering - 1 day - the equivalent of 8 hrs of time to give back - through a chosen charity or our MP Group Foundation
- Matched Funding Scheme - This scheme provides colleagues with a fundraising allowance to support causes close to their hearts
Company HQ
Farringdon, London, UK
Leadership
Catherine Faiers
(CEO)Previously Non-Exec Director at Allegro and COO of Auto Trader and Addison Lee. Was also Corporate Development Director at Trainline and a Director at DC Advisory.
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