Staff Product Manager, Babylist
Growth
$154-230.7k
+ Bonus + Equity
Online universal baby registry
Job no longer available
Online universal baby registry
1001+ employees
Job no longer available
$154-230.7k
+ Bonus + Equity
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You're an experienced Product Manager with an impressive record of driving new user growth for consumer focused products, ideally with 7+ years of experience
- You have demonstrated a deep empathy for users and express it in the details of design, interaction and execution of your products
- You have experience and a strong understanding of acquisition marketing and can easily speak to strategy, data, and performance
- You are a concise communicator
- You’re data-driven, utilizing quantitative and qualitative data to solve challenging customer problems and an understanding of how to capture and interpret metrics to drive your growth strategies
- Deep knowledge of growth experimentation tactics, with a strong understanding of the customer journey, and a proven track record of driving user growth
- You find opportunity in ambiguity; able to independently identify, advocate for, and execute on new opportunities in the absence of a clear mandate
- You’re able to ruthlessly prioritize in order to get the right things done with the adaptability to pivot into different focus areas
- You have experience defining consumer product strategies and roadmaps from inception to launch
What the job involves
- As the Staff Product Manager for Growth you will play a key role in defining the Babylist growth strategy. In addition, you will own the product strategy, roadmap, and delivery for our growth experiences
- There will be a strong focus on making sure we meet our customers “where they are.” We believe that growing our user base is directly tied to building great Babylist experiences that meet their unique preferences and needs
- The successful candidate will have a deep understanding of how to build for different user needs and behaviors
- They will also have a proven track record of working with marketing teams to build compelling end-to-end channel experiences
- His includes our key first interaction through user onboarding. As a Staff Product Manager, you will also need to be strong in data-driven experimentation, communication, open debate, and teamwork
- Your efforts will directly impact our customer experience and business results, working closely with our marketing, engineering, design and data teams. You will enhance our existing registry, content and e-commerce experiences, and develop compelling new opportunities for new parents
- You are a person who is passionate about improving lives through the products you build. At Babylist, you will have the opportunity to positively impact millions of growing families during these important life milestones
- Drive user growth by managing the full product management cycle for your roadmap: Discovery, Validation, Development, Launch and Measure/Iterate
- Conduct comprehensive data analysis, A/B test, and market research to identify new and innovative growth opportunities
- Collaborate closely with growth marketing, core product, analytics, and creative teams to define and refine new experiences to drive user growth
- Understand business goals and targets in the growth space, and develop and manage a clear product roadmap with key stakeholders
- Manage multiple complex projects and priorities in the ever changing start-up environment
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
Share this job
View 14 more jobs at Babylist