Senior Social Media Specialist, Expedia Group

$82.5-115.5k

Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role

Mid and Senior level

Los Angeles

Office located in West Hollywood, CA

Online travel shopping company

Open for applications

Online travel shopping company

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Open for applications

$82.5-115.5k

Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role

Mid and Senior level

Los Angeles

Office located in West Hollywood, CA

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Company mission

Expedia's mission is to power global travel for everyone, everywhere.

Job

Company

Role

Who you are

Minimum 3+ years of experience in social media marketing, with a proven track record of success in a content strategist role
Experience in working on a global team with demonstrated experience across multiple regions preferred
In-depth knowledge of major social media platforms and best practices, including paid boosting advertising strategies, and campaign and community management
Strategic and creative thinking. Able to source out-of-the-box ideas and creator partnerships
Strong understanding of social media analytics and reporting tools, with the ability to translate data insights into actionable strategies
Familiarity with tools like Sprinklr, Microsoft SharePoint, and Keynote a plus
Inherent understanding of Internet culture, social demographics, how to build community, and know how to show up on social in an authentic way
Passion for travel and the tourism industry, with a keen understanding of regional and local market social landscapes
Experience working in a fast-paced, dynamic environment
Can overcome roadblocks and take a solution-oriented approach when met with a challenge
A strategic thinker with the ability to develop and execute complex plans
Experience with influencer marketing, particularly within the travel industry a plus

What the job involves

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise
In this role, you'll play a key part in building an epic social presence for EG across the globe. You'll be responsible for developing and executing content strategies, managing content calendars, and ensuring our social media efforts align with business objectives. If you're passionate about engaging with travelers and thrive in a fast-paced environment, we'd love to chat!
Develop and execute social media strategies that engage and inspire global audiences
Create detailed campaign briefs, ensuring clear direction and consistency across teams
Serve as the social media expert, providing guidance on best practices for creative content
Lead the identification and partnership with creators who align with our brand values
Manage global creator programs and ensure content calendars are consistently on track
Oversee budgets and ensure efficient allocation of resources for creator-driven content
Set and monitor KPIs, using social media data to continually optimize content performance
Amplify Expedia's brand voice across social platforms, maintaining a unified tone and identity
Stay ahead of emerging social media trends and leverage new platforms and features
Collaborate with cross-functional teams and external partners to drive shared goals
Foster a creative, inclusive, and collaborative work environment
Work closely with paid teams to align social media campaigns with broader paid initiatives

Application process

End Date: April 14, 2025

Our take

Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.

Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.

What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

9% employee growth in 12 months

Glassdoor (3.9)

Company

Company benefits

Leisure Travel Reimbursement
Travel Discounts
Family & Friends Discount
Employee Assistance Program
Wellness Reimbursement
Global Service Awards
Business Travel Medical Insurance
Matching Gifts
Expert Medical Opinion
New Parent Benefit
Employee Stock Purchase Plan
401K Plan
Health Insurance
Dental Insurance
Flexible Spending Account (FSA)
Vision Insurance
Health Savings Account (HSA)
Life Insurance

Company HQ

Interbay, Seattle, WA

Leadership

Peter M. Kern

(CEO, not founder)

Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.

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