Principal Product Manager, VidMob
Martech/Adtech
$170-190k
+ Equity
3 days a week in office (Union Square, NY)
Creative ad creation platform
Be an early applicant
Creative ad creation platform
201-500 employees
Be an early applicant
$170-190k
+ Equity
3 days a week in office (Union Square, NY)
201-500 employees
Company mission
VidMob's mission is to empower human creativity that drives meaningful measurable impact.
Role
Who you are
- 8+ years of experience in B2B SaaS or ad/martech product management, including at least 3 in senior or principal-level roles
- Strong domain experience in adtech, martech, or creative measurement—especially working with creative, DSPs, CDPs, audience data, and/or campaign optimization
- Proven success across the full product lifecycle—from vision to delivery to iteration
- Builder mindset—you see problems through the eyes of the customer and architect solutions that are both technically sound and commercially viable
- Sufficient technical fluency to make informed decisions with engineers and data scientists and to evaluate emerging technologies
- Familiarity with AI/ML applications for ad/martech
- Hands-on analytics capability—comfortable instrumenting features, running SQL or using tools to uncover insights, and making data-informed decisions
- Excellent communicator across functions and levels, from engineers to executives to external partners
- Customer-first orientation—you translate discovery into action, and can handle feedback with empathy, urgency, and clarity
- A calm, positive presence even in complexity—able to drive outcomes without drama
What the job involves
- We’re looking for a Principal Product Manager to help how brands analyze the performance of their creative—across every visual, text, and design decision—and how those insights are delivered and activated across the digital marketing stack
- This is a strategic, high-impact role at the center of Vidmob’s product and partner ecosystem
- Own the product vision, roadmap, and delivery for a key component of Vidmob’s creative analytics and platform integration capabilities
- Deeply understand customer challenges around creative effectiveness, performance measurement, and activation—across brand, agency, and platform stakeholders
- Drive the development of features and tools that analyze creative data through the lens of advertising performance and link those insights to outcomes across channels and audiences
- Partner with engineering and data science using agile methods to ship value iteratively, with a strong command of emerging technologies and technical tradeoffs
- Lead technical integrations with DSPs, media platforms, CDPs, and marketing infrastructure—expanding how customers and partners leverage Vidmob’s data and APIs
- Serve as Vidmob’s product voice in strategic customer and partner engagements, from C-suite discovery to post-launch optimization
- Collaborate with design/UX to ensure products align with user workflows, support decision-making, and reflect our creative brand identity
- Consult with marketing, sales, and customer success on go-to-market and growth strategies
- Define and track metrics across usage, performance, and business impact—and gather your own data when needed
- Monitor market trends and competitive intelligence, and evolve our product strategy to maintain leadership in creative intelligence, as well as represent company in industry events
Application process
- Deadline to Apply: 26 July 2025 at 22:00 BST
Our take
VidMob is a world-leading platform for the Intelligent Creative industry that provides an end-to-end solution to help brands improve their marketing results by unifying creativity and data. It is the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform.
The platform is designed to help businesses move creative operations to a remote software platform, with an aim to keep the video marketing process flexible even when faced with challenges such as scaling to meet production demand while following best practices. Marketers can uncover richer signals and new opportunities to drive better results, while also tapping into VidMob’s expert creative network and insights.
VidMob is now eyeing global expansion, starting in the European market, and has been releasing new capabilities such as its Creative Automation, which will automate dynamic product ads for Meta before being widely released. This capability will enable direct-to-consumer brands and eCommerce companies to dramatically improve their speed and scale on the platform, therefore improving client retention for VidMob.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$110m
SERIES D
Feb 2021
$50m
SERIES C
Total funding: $204.9m
Company benefits
- Unlimited PTO
- $1,000 per year worth of vacation expenses
- 16 weeks of paid paternal leave
- Mentor Program
- Health, dental and vision insurance
- 401k Match
- Stock Options
Company HQ
Midtown Manhattan, New York, NY
Leadership
Alex Collmer
(CEO)Studied Engineering at Cornell, and then co-founded and served as CEO at Autumn Games - during which time they founded Vidmob.
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