Marketing Operations Manager, Appspace
Workspace management software
Open for applications
Workspace management software
201-500 employees
Open for applications
201-500 employees
Company mission
To help organizations connect their people, places, and spaces to create a workplace employees love.
Role
Who you are
- If you are a systems-thinker with a passion for marketing technology and a knack for problem-solving and training, this is an exciting opportunity to make a significant impact
- 7+ years of hands-on administration and management experience with a leading Marketing Automation Platform (e.g., HubSpot, Marketo, Pardot) in a B2B SaaS environment
- Strong understanding of CRM systems, particularly Salesforce, from a marketing user and integration perspective
- Proven experience with system integration concepts and best practices for marketing and sales technologies
- Excellent problem-solving skills with a methodical approach to troubleshooting and optimizing technical systems
- Strong communication and interpersonal skills, with the ability to explain complex technical concepts to non-technical users and provide effective training
- Highly organized with strong project management capabilities and attention to detail
- Ability to work independently and manage multiple priorities in a fast-paced, dynamic environment
- A proactive approach to identifying and implementing system improvements
- Bachelor's degree in Marketing, Business, Information Systems, or a related field
What the job involves
- We are seeking a detail-oriented and technically proficient Marketing Operations Manager to join our growing Marketing & Revenue Operations team
- In this pivotal role, you will be the linchpin for our marketing technology stack, ensuring seamless operation, optimal performance, and user proficiency across our key marketing software tools
- Marketing Technology Administration: Serve as the primary administrator for key marketing software tools, including our Marketing Automation Platform (MAP) (e.g., Pardot), CRM (Salesforce), and other integrated platforms (e.g., CMS, analytics tools, sales engagement platforms)
- System Maintenance & Optimization: Proactively monitor, maintain, and optimize the performance, data integrity, and functionality of all assigned marketing systems
- This includes managing user accounts, permissions, security settings, and system configurations
- Data Flow & Integration Management: Ensure seamless data flow and integration between various marketing systems and the broader GTM tech stack (e.g., CRM, data warehouses)
- Troubleshoot integration errors and work with relevant teams to implement robust solutions
- Process Documentation: Develop and maintain comprehensive documentation for all marketing system configurations, processes, workflows, and best practices
- User Training & Enablement: Develop and deliver training programs and materials for the marketing team on how to effectively use our marketing software tools, promoting adoption and maximizing their capabilities
- New Tool Evaluation & Implementation: Participate in the evaluation, selection, and implementation of new marketing technologies, assessing their fit with existing systems and ensuring smooth integration and rollout
- Vendor Management: Collaborate with software vendors to resolve issues, stay updated on new features, and manage contracts and renewals for marketing tools
- Data Hygiene & Governance: Partner with the Revenue Insights Analyst and other relevant teams to ensure data quality, consistency, and adherence to data governance policies within the marketing systems
- Troubleshooting & Support: Act as the first line of support for marketing team members encountering issues with the marketing tech stack, providing timely resolution and escalating complex problems to IT or vendor support as needed
- Campaign Setup Support: Provide technical support and best practice guidance to marketing managers for setting up and launching campaigns within the marketing automation platform (e.g., email sends, landing pages, forms, workflows, segmentation)
- Reporting Infrastructure Support: Ensure that marketing systems are configured to capture the necessary data for reporting and analysis, supporting the Revenue Insights Analyst in building comprehensive dashboards
- Compliance Adherence: Ensure all marketing system configurations and processes comply with relevant data privacy regulations (e.g., GDPR, CCPA)
Our take
Founded back in 2002, Appspace has grown into something of a leader in the workplace experience field. What essentially started as an internal content management and digital signage toolkit has since expanded into an end-to-end workplace management platform that caters for both physical and digital co-working and communication.
The calibre of customers that Appspace serves says a lot about its status – Google, Meta, LinkedIn, Coca-Cola and Pfizer all use the platform. It’s to the company’s credit that it’s stayed abreast of changing needs in the workplace, and added to its product offering at opportune moments, either by developing its solutions or via strategic acquisitions.
Now that a blend of on-site, hybrid, and remote working is the norm, there’s a need for a single platform that ensures good employee (and customer) experiences, rather than companies using a host of distributed apps. It’s a need that Appspace is fulfilling well, as it continues to invest in product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company benefits
- Generous PTO
- Flexible work schedules
- Remote work opportunities
- Paid company holidays
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- A casual dress work environment
Company HQ
Farmers Branch, TX
Leadership
Tony DiBenedetto
(CEO & Chairman)They have served as the CEO of Appspace since 2020. Alongside this, they are the Founder of Think Big For Kids. Previously, they were an Executive Entrepreneur in Residence at Tampa Bay Wave and CEO at Concerto Cloud Services and Tribridge.
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