Art Director, Cleo AI
Performance
$101.8-137k
+ Equity
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
$101.8-137k
+ Equity
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- This is a role for someone who thrives at the intersection of craft and concept — who can think big, execute brilliantly, and continually raise the bar for performance creative at Cleo
- We’re looking for a creative thinker with strong experience in performance or growth environments — someone who can generate big ideas and bring them to life at speed
- Your portfolio demonstrates strong conceptual thinking as well as exceptional craft — with standout examples of campaigns and performance-led creative
- You’ve worked as part of a creative team (ideally with a copywriter) and understand how art direction and copy combine to create powerful, cohesive ideas
- You have experience in or alongside growth/performance marketing teams and understand how creative, media, and testing work together
- You’re comfortable using data and insights to sharpen ideas — without losing boldness or originality
- Strong skills in digital design tools (e.g. Figma), with a sharp eye for layout, typography, visual hierarchy, and storytelling in digital environments
- You can zoom out to think in platforms, systems, and campaign worlds — not just individual assets
- You set and protect high creative standards, even in fast-paced, test-and-learn environments
- You care deeply about craft, detail, and pushing work from “good” to “great.”
What the job involves
- We’re hiring a Performance Marketing Art Director to elevate how Cleo shows up across paid channels
- This role is about more than execution — it’s about ideas
- You’ll partner with a copywriter as a dedicated creative team, concepting bold, scroll-stopping campaigns that drive performance and push the boundaries of what growth creative can be
- You’ll help elevate the visual direction of performance marketing, shaping standout concepts and bringing them to life across static and video formats
- Working closely with Creative Strategists and Growth Creative Leads, you’ll turn insight into original, high-impact ideas that balance brand ambition with commercial results
- Partner closely with a copywriter to form a high-performing creative team, concepting and ideating breakthrough performance campaigns
- Push the conceptual standard of growth creative — developing bold, distinctive ideas that make Cleo impossible to ignore in-feed
- Work from initial concept, storyboarding through to final execution
- Collaborate with Creative Strategist and Growth Creative Leads to translate audience insights, cultural moments, and performance data into powerful creative platforms
- Champion exceptional craft across motion and static output, ensuring performance work feels as considered and ambitious as brand campaigns
- Use metrics, testing results, and user insight to refine ideas — balancing experimentation with strong creative conviction
- Explore how AI and emerging tools can unlock faster ideation, smarter testing, and more ambitious creative thinking
- Partner with marketers, growth teams, and product stakeholders to ensure ideas align with campaign goals, product positioning, and business objectives
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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