Product Marketing Manager, Maven Clinic
$150-175k
+ Equity
More information about location
3 days a week in office
Virtual clinic for women's and family health
Be an early applicant
Virtual clinic for women's and family health
1001+ employees
Be an early applicant
$150-175k
+ Equity
More information about location
3 days a week in office
1001+ employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- 4+ years of experience in product marketing with preference given to sales enablement or product strategy experience
- Proven success in driving all stage of the sales process
- Demonstrated success and passion for collecting and using customer insight to drive strategic decisions
- Experience inspiring, influencing and effectively communicating with others
- Strong presentation skills with an eye towards design
- Has an Entrepreneurial spirit and approach to work
- Experience partnering closely with C-Suite executives on storytelling for public speaking opportunities
- Ability to position innovative products and tell compelling stories through sales narratives and marketing collateral
- Comfortable with data, and collecting and analyzing data from a number of sources
- Business development experience a plus
- Experience in HealthTech or WorkTech is a plus
What the job involves
- Maven is looking for an experienced Product Marketing Manager to join Maven’s GTM Narrative Team. In this role, you will help drive the company’s future growth path, informing prioritization of new markets and executing on the GTM vision, helping Maven deliver high quality health care in new ways (fertility, maternity, parenting, and pediatrics)
- In this role you will help define and execute the strategy Maven’s key market segments and channels. You will lead the development of our sales playbooks for new and existing sales verticals
- As part of the Product Marketing team, you will collaborate with the Sales and Demand Generation teams to build targeted campaigns, craft impactful sales content, and co-develop engaging enablement content that educates and expands access to high quality health care
- Partner with Product Management to validate future product and feature concepts through customer interviews, research and analysis of user data, and convey net new features and functionality needs to effectively sell Maven’s solution into key markets and audiences
- Lead product launches end-to-end — positioning, messaging, launch assets, tiering, and cross-functional coordination with Product, Clinical, Sales, and other Marketing teams
- Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and other customer-facing materials
- Build and maintain payer-, employer-, and partner-facing collateral that supports commercial conversations across prospects and existing clients
- Lead enablement sessions for our Sales Team and our entire Go-to-Market Team on new marketing and sales materials
- Support RFP and proposal processes by contributing messaging, content, and subject matter expertise across product lines
- Serve as a primary point of contact for ad hoc sales deal support, and occasional renewal/QBR support
- Contribute to evolving Maven's core narrative and messaging, including supporting message-testing initiatives
- Evangelize our solutions at conferences, trade shows, to analysts, prospective customers, and channel partners
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its digital health model is intended to make healthcare services more accessible, supporting those that have been marginalized by the traditional healthcare system.
The company's online pregnancy, fertility and pregnancy clinic gives its users access to holistic care. As part of the burgeoning digital health market, Maven is not without competitors, but where it stands out is in focussing on underserved groups.
Maven has received significant funding and continues to expand its services, for example into the treatment of postnatal depression and the earlier identification of pregnancy risks. As the company grows, it will continue to focus on enhancing its cultural flexibility as it expands support networks across all stages of family and reproductive life.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company HQ
Hudson Square, New York, NY
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
Salary benchmarks
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